"Who is your customer?"

This evening:

• 6:45         Intro & QuickFire speakers
• 7:00         Split into teams, Pick idea from the hat
• 7:15         Hit the streets (wrap up warm!)
• 8:00         Pizza Time and warm-up
• 8:15         Debrief
• 8:45         Fond farewell

"Who is your customer"

What is today's goal?

• Do some Primary Market Research 
• Get an understanding of what makes potential customers tick
• Be able to describe your potential customer

Who here is....

(hands up!)

Thinking about starting a company?

Running their own business?

Sold their company!!!

QuickFire Speakers

Gina Dorodvand

&

Hawaa Budraa

Mark Ridley

Find your team!

How to do Primary Market Research

• Be fearless and enthusiastic
• Dont worry about people saying no - find somebody else!
• Get an understanding of what makes potential customers tick
• Be able to describe your potential customer

Pick your idea

Write down  two assumptions to test from your idea:

• The type of person who would use this shops online.
• This person plans alot.
• This type of person loves discounts.
• Likes to exercise regularly
• Loves bright colors

The Goal!

• Check if our assumptions are valid or not
• Be able to describe the typical customer
  • What do they love to do,
  • what frustrates them,
  • where do they hang out,
  • what does their usual week look like?

Hit the Streets!

Finalise 2 assumptions and go go go! Be Fearless!

Debrief

• What were your assumptions
• Who did you meet, describe them and what they were doing as much as possible
• Did they fit your assumptions?! any surprises?

What was today's goal?

• Do some Primary Market Research 
• Get an understanding of what makes potential customers tick
• Be able to describe your potential customer

Thanks for coming

Please exit calmly!