Marketing Resources
at NMSU Libraries
David Irvin, MSISBusiness Librarian
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My Experience
- BBA from Baylor University’s Hankamer School of Business.
- MSIS from the University of North Texas' Toulouse School of Graduate Studies.
- Fellowship, the University of Maryland, the Knight Center for Specialized Journalism
- 2 years at a food company startup
- 3 years as a business journalist
- 6 years in academic libraries
David Irvin, MSIS | dirv@nmsu.edu
ph 646-6925
or visit Zuhl
Path to research success ...
- Library Website
- Marketing LibGuide
- Marketing Resources at Zuhl
- Contact Me
Library Web site
lib.nmsu.edu
LibGuide to help
http://nmsu.libguides.com/c.php?g=206087&p=1742127
Marketing Resources
Business
Source Premier
Coverage includes virtually all subject areas related to business. (To get started, search your company name and the term "marketing" in the second box.)
Coverage includes virtually all subject areas related to business. (To get started, search your company name and the term "marketing" in the second box.)
Emerald Fulltext Library
Provides full text access to over 100 journals in the fields of Business, Marketing, Education, Engineering, Management, Food and Nutrition Science, Healthcare Management and Library Science.
Business Insights: Essentials
Includes company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.
More resources
Provides industry reports for over 700 United States NAICS-classified industries at the 5 digit level as well as 100's of specialized industries. (Great resource for market share information and competitors).
Full-text access to current news, business, legal, and reference information.
Incorporates 75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States.
Public data
https://www.sec.gov/edgar/searchedgar/companysearch.html
(Use publicly available SEC filings to discover marketing expenditures by public companies.)
Marketing Resources at Zuhl Library
By dirvin79
