Security

• Permissions

Flexibility

• One size fits all (but don't overkill)
• Think User Experience first, then think how to implement it
• A backend you control at least a minimum

Target market

• Fixed sized market to test/launch to create a community, of hardcore early adopters/lovers rather than diluate.
• Open up to more users ? When ? Who ?

Community Driven

• The core value
• think (up/down votes for reddit => great inspiration and community)
• More friend-oriented with facebook connect. (More on that later)
• Emphasis on collective participation (gamifying ? but not for its own sake)
• No competitor is using the power of the community to power their apps

Important Points

• Balance between customisation and "out of the box" experience
• Suggest people folowing the same interests
• subscribtion based (but kinda hidden right now)
• Featured/Verified feeds (pre-populated)