Target Acquisition

Know Your Persona

#luxatx

$ whoami

@earthtravis


README.md
  • Bachelor of Business
  • Enterprise Experience
  • Master of Technology
  • Passion for Startups

WTF?

Not a Pitch

Image of Your Customer(s)

Obese

Oh you fancy huh?

Gluttony Takes Time

Hard to Burn Fat

Paid to Solve Problems

Lean

Sketchy

Fast

Iterative

Meritocratic

WHy

ALignment

Iteration

Decision Maker

Who are you Targeting?

Write down who your ideal customer is.
Share.

SegmentatioN

Say You Scared

Find Me One

My product is for everybody!

Simplicity

Experience

Early Adopters

 

Beachhead

 

Sketch

 

Clothespin People

 

Context

Expression

Talk Bubble

Name

Demographics

Location

Age

Gender

Career

Interests

Groups

Behaviors

What Do They Do?

Use Verbs!

Goes to Meetups

Learns About Design

Drinks Margs


Goals

What is my motivation?

Why

Needs

Wants

REview

Share

Iterate

Product Development Hygiene

WWJD

 

Thank You

Contact: earth2travis

Deck: slid.es/earth2travis/target-acquisition

Attribution

  • Public Enemy: http://www.publicenemyafrica.com/wp-content/uploads/2012/12/pelogo.png
  • Baseball: http://us.123rf.com/400wm/400/400/iofoto/iofoto0711/iofoto071100752/2043533-detail-of-stitching-on-dirty-worn-baseball.jpg
  • Sumo: http://upload.wikimedia.org/wikipedia/commons/0/0d/Utagawa_Kuniyoshi_-_The_sumo_wrestlers_Shiranui_Dakuemon_(centre_left),_Tsurugizan_Taniemon_(centre_right)_with_referee_..._-_Google_Art_Project.jpg
  • Adult: http://www.timmcevoycreative.com/img/artwk_personas.jpg
  • Runner: http://rickymastercoach.files.wordpress.com/2012/06/hawii-11.jpg
  • Puppies: http://grasshopperherder.com/wp-content/uploads/2012/07/Persona-for-Puppies-as-a-Service-Zeek.jpg
  • Mr. Gill: http://farm9.staticflickr.com/8067/8244987000_84e1048b0f_b.jpg
  • Chicken: http://3.bp.blogspot.com/-D6TVnabEqaA/T1OhPHMBDZI/AAAAAAAAARU/zPRNkznd0ws/s1600/Big%2BChickenMarietta.JPG
  • Fishing: http://leanentrepreneur.co/wp-content/uploads/2013/01/FISHING.jpg
  • Nerds: http://nerdcaliber.com/wp-content/uploads/2012/03/revenge-of-the-nerds1.jpg
  • Normandy: http://ww2db.com/images/battle_normandy2_4.jpg
  • Leonardo: http://foglobe.com/data_images/main/leonardo-da-vinci/leonardo-da-vinci-06.jpg
  • Clothespin: http://blog.luxr.co/wp-content/uploads/2012/08/Doc-8_3_12-6_10-PM-page-1.jpg
  • Milton: http://cinetechnews.com/wp-content/uploads/2011/11/great-mustaches-of-cinema-milton-office-space-movie.jpg
  • Children: http://www.bu.edu/africa/files/2011/12/Egypt20.png
  • Buckwheat: http://imagehost.vendio.com/a/35104116/aview/img065_171.jpg
  • Homer: http://cdn3.gunaxin.com/wp-content/uploads/gallery/homer-simpson-donut-day/homer-simpson-donuts-14.jpg
  • Checks: http://www.unmistakablemarketingmessage.com/wp-content/uploads/2012/01/Evaluate-DP_2081696_XL.jpg
  • Lady and the Tramp: http://www.unmistakablemarketingmessage.com/wp-content/uploads/2012/01/Evaluate-DP_2081696_XL.jpg
  • Tools: http://rosemelnickmuseum.files.wordpress.com/2011/05/tools_040050610.jpg
  • Angels: http://pleasurephoto.files.wordpress.com/2012/10/life-hells-angels_photo-bill-ray-1965-b.jpg
  • Rainbow: http://static.comicvine.com/uploads/original/11111/111115653/3030921-4523344331-Rainb.png
  • Johnny: http://2.bp.blogspot.com/-rKYkAqnffDo/TX7fhV94l2I/AAAAAAAAW2I/qEh_N8KGbxo/s400/Johnny%2BRotten.jpg

Target Acquisition

By tRavIs McCutcheon