The Growth of Racial Animus in the United States

Another Angle to Using Google Search Data

YOU ARE...

WHAT YOU GOOGLE

Purpose

To test the relationship between racial google searches and the election of Donald Trump

Hypothesis

The volume of racial Google searches increased with the advent of Donald Trump's campaign and election

Methods

• Scrape Google Trends with R
  • gtrendsR
• Clean data using Alteryx
• Analyze data using R
• Visualize data using R and Tableau

Special Thanks to...

Seth Stephens-Davidowitz

But wait...

What exactly is Google Trends and How Does it Work?

Geography of the {N Word}

Past 12 months as of 10/11/18

ER

vs. 

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