Unconscious Bias and Unbiasing
Elana Kopelevich
gWomen - January 10, 2017
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At any given moment individuals are flooded with millions of bits of information, but can only consciously process about 40.
Heuristics are simple, efficient rules which people often use to form judgments and make decisions.
BIAS
A particular tendency, inclination, feeling or opinion, especially one that is preconceived or unreasoned
What is bias?
We are all biased.
Implicit Association Test
- The bias is wrong
- The bias excludes or discriminates
Problems with Bias
What do we do about it?
Unbiasing
- Structure for Success
- Measure Results
- Evaluate Subtle Messages
- Hold Everyone Accountable
Google's Approach
Structure for Success
- Verbalize the goal
- Standardize where it makes sense
Measure Results
- Develop systems to track daily interactions
- Make data driven changes in your organizations
Evaluate Subtle Messages
- "Even your mom could use this."
- Review presentation materials
Hold Everyone Accountable
-
Create a culture of calling out unconscious bias
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Justify decisions and make others justify decisions
- Make decisions collectively
Pick an action today:
- Structure for Success
- Measure Results
- Evaluate Subtle Messages
- Hold Everyone Accountable
Thanks!
Unbiasing
By Elana
