Alexandre Enkerli PRO
Bilingual freelance ethnographer (English/French) currently working in User Research (UXR), workshop facilitation, collaborative writing, professional training, field observations, open-ended interviews…
Alex Enkerli, October 21, 2025
CapCHI
Design, designer?
Our titles contain...
Developer, engineer
Manager, director, executive
Art, visual, artistic, writer, graphic, fashion, artist, creative, producer, brand, creative
Architect, specialist, officer, analyst, representative, expert
Professor, student, instructor, faculty, teacher, trainer, instructional, training, learning, education…
Interaction
Content
Service
Software
Customer, business, entreprise
Data, information, insight
Product
Project
Human, people
Experience
User
What do we mean by “experience”?
“You had to be there”
He sees the future as something to be designed and controlled.
– Jacob Silverman, The Legion, The Making of Musk, Understood, CBC Listen, 37:14
Welcome to AirSpace (The Verge, August 2016)
Frontload all the things
Paraphrase of the memed “all the things” from Allie Brosh’s
Let’s say you want to learn something…
A is for Analysis
D is for Design
D is for Development
I is for Implementation
E is for Evaluation
LNA is for Learning Needs Analysis
… or Learning Needs Assessment
Happy to chat…
By Alexandre Enkerli
Slides for Alex Enkerli’s Session at CapCHI, October 21, 2025
Bilingual freelance ethnographer (English/French) currently working in User Research (UXR), workshop facilitation, collaborative writing, professional training, field observations, open-ended interviews…