React Native 101

Pain points of UX experiment today

Client side UX experiment is slow
- Requires app update even for small changes.
- Cost of release process eats away benefit if app is released too frequently.
Expensive to conduct experiment on two platforms
- UX development on Android and iOS is completely different.
- Have to choose one platform at the expense of coverage due to resource constraint.
Lack of control after experiment payload is distributed
- Not all users will update app on regular basis.
- Problem introduced in experiment cannot be quickly fixed.
- Cannot pause an active experiment.

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