Richard dyer's theory

Richard Dyer’s Star theory applied to pop stars “A star is an image not a real person that is constructed (as any other aspects of fiction is) out of a range of materials” 

Meaning, a star's image is created via the process of construction by the means of advertisements, social media and event.

It Includes : 

Stars as constructions

Industry and audience 

ideology and culture

character and personality 

Jessie J

Jessica Ellen Cornish (born 27 March 1988), known professionally as Jessie J, is an English singer and songwriter

Genres:  Pop , pop rock, R&B, HipHop

Instruments: Vocals and keyboard

Jessie J is recognized for an unconventional musical and performing style

After song writing for other singers and signing with Republic Records, Jessie J came to prominence following the release of her debut single "Do It Like a Dude". Her next song "Price Tag" topped the charts in nineteen countries including the UK and was followed by the release of her debut album Who You Are (2011)  Jessie J's debut album Who You Are took nearly six years in total to complete and finally hit stores in the U.K. at the end of February 2011 and in the U.S. in April. It reached #2 on the UK chart and #11 in the US. In August, Jessie J released the single "Domino." It became her biggest hit yet in the U.S. peaking at #6 and was her second #1 hit in the U.K.

First Album    Who you are.

Stars as constructions

Early star image during first album/Song

Earlier when she became famous for her music she always had an eccentric fashion sense but in a very bold emo phase, do it like a dude Considering Jessie J prides herself on being a role model to her fan-girl army and considers her tunes “therapy” for her millions of devotees.

Her image is built for an audience, specifically with a signature that differentiates her from other stars. The image of Jessie was popular for her bold bob hairstyle,and bold fashion.

Audience and Institutions 

she has a global fan base, termed as “Heartbeats” and over 9 million followers on Twitter, which he has an impact on institutions because her image has been constructed successfully whether she is portrayed negatively or positively, her record company will make huge amount of money out of the amount audiences and fans. To gain more audience attention, she has changed her styles overall because the company would like to change her style for the audience purpose and he needed to maintain popularity by doing something unexpected.

 Second album                    Alive

Alive is the second studio album by English singer-songwriter Jessie J. It was released on 23 September 2013 through Lava Music and Universal Republic.While there was praise for Jessie's vocals, some felt that the album was too generic. Musically, Alive is a pop and R&B album that features influences from dance-pop, pop rock, soul and hip hop in its production. her background for this album was that "For the seven years before I signed my record deal, I was in a bad place, and I was scared that I couldn't get out of it. That’s why I wrote such upbeat music, as a way of trying to escape how I felt. Now that I am happier, I won’t be afraid to explore my pain. But in a good way; it’ll be me saying that it’s OK not to feel OK.

She's no stranger to a bold look or too, but Jessie J's style has definitely been through a transformation or two Back when she first arrived with her first album It was all about the leggings, the leather... and the BOB!

Then there was the infamous charity head shave in album 2... which Jessie pulled off like a pro. She even made the new short hairstyle part of her look for almost a year

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Culture and ideology

In 2018 she won a TV talent show in China opening her music to an entirely new market. Jessie links to Richard’s theory as she is represented as a star who promotes certain ideologies by conveying her beliefs and opinions outside of music. jessie has used her social media account such as  Twitter and Instagram to share her culture values and attitudes to the audience such as showing fans her new fashion style and body positive, or use the social media website share lifestyle. This gives jessie a unique persona and the cultural values will interest the audiences. she mainly used these social media website to portray her positive image. She has promoted veganism along with many other artists

Latest Album       R.O.S.E

R.O.S.E. is the fourth studio album by English singer-songwriter Jessie J. It was released by Republic Records in four parts, starting on 22 May 2018, and finishing on 25 May 2018, with a part being released on each day. The four parts released are R (Realisations), O (Obsessions), S (Sex) and E (Empowerment).  In an interview with Billboard, she stated "I wasn't enjoying the music I was making as much as I should. I wasn't writing because I didn't want to make music that escaped me from that. I wanted to make music that put me in the feeling. But to do that I had to be really strong; to know that I wasn't going to be able to be pushed and fall over. That's why it took me a long time. I don't feel that I've ever learned so much about myself at any other time in my life.

Character and personality

She Got Heat for Saying Her Bisexuality ‘Was a Phase’ In 2011, Jessie J told The Telegraph she was bisexual but backtracked on her comments in an interview with The Mirror in April 2014.

The character and personality of Jessie has changed since her first appearance. She started out as a emo bold pop star who had passion in music, specifically singing. Her song 'do it like a dude' is about girls who needs to man up, it has shown typical punk characteristic and attitude and have attracted a large amount of audiences, with time her image and character changed from emo to mature pop star However, the behavior and personality of jessie has been shown little negatively too.

Public Appearance

Comment

Overall Jessie's personality and character as an image changed in every album she came out with, the first and the lastest album are equally opposites as in the first one she had a more emo look with jet black hair red bold lip dark eye shades moreover her color palatte was more darker tones in between with her second album , she had completely shaved her head she went for white and bright tones furthermore in her latest album she changed her way she felt about her music she went through harsh times and she took all of it as inspiration and strength to overcome her pain.