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👋

Marketing Engineering

Marketing

Engineering

Let us introduce ourselves. We are:

Marketing Engineering

Marketing Engineering

We are

We’re a group of folks that handle most of the engineering work the marketing organization needs.

Marketing Engineering

Do we need a new landing page? Are we doing a new version of our homepage? Is there an upcoming event? Well, if that's the case, it's probably us.

Marketing Engineering

So, what's our mission?

🎯 Our Mission

Marketing Engineering

We seek to enable other teams in order to scale and achieve both our and their goals through the creation of new experiences and experimentation.

Marketing Engineering

We seek to enable other teams in order to scale and achieve both our and their goals through the creation of new experiences and experimentation.

How? Would you say?

Marketing Engineering

🤔 How?

Well, let me explain how our teams work. We’re split into three groups.

Marketing Engineering

⚙️ 3 Teams

In marketing we handle most of the heavy user interface duty. We craft the final customer facing experiences.

Marketing Engineering

Marketing

Pages like the homepage, campaign pages, our ebooks and whitepaper pages, and also the pages that show our product features.

Marketing Engineering

In platform we handle the foundations of our apps, meaning architecture, internal admin dashboards...

Marketing Engineering

Platform

...(such as the blog or BoB), the infrastructure, meaning servers, and the core internal services that enable other teams.

Marketing Engineering

In growth we experiment with new ideas to improve our overall metrics in collaboration with growth specialists.

Marketing Engineering

Growth

We use tools that enable a lot of people in order to create tests and keep growing.

Marketing Engineering

And now, what are we in charge of?

Marketing Engineering

✅  Our domain

The auth0 website. Most of the pages hosted under https://auth0.com are in our domain. So if we want to add or change something, you can reach out to us.

Marketing Engineering

https://auth0.com

We're trying to constantly improve what we have in order to ship fast while delivering the best possible experience to our users.

Marketing Engineering

We’re also in charge of campaign pages and a few other standalone ones. You’ll see a couple of them in our platform.

Marketing Engineering

Want to try something new or different? You’re in the right place, we handle the implementation of experiments such as A/B tests in the website.

Marketing Engineering

Experimentation

You want to see more pages available in different and new languages?

We have you covered!

Marketing Engineering

i18n

We have developed tools, and continue to do so, to enable everyone to create the same pages we have today in multiple languages. Just reach out to us!

Marketing Engineering

Are you thinking about adding new features to our blog? Do you have new ideas for it? We own this in collaboration with the content team, don't hesitate to ask!

Marketing Engineering

Blog

And now, to give some clarity, if we mention something up ahead,

we probably do not own it and we don't handle it.

Marketing Engineering

❌  Not our domain

The auth0 dashboard and a few other product pages.

Reach out to the respective team in charge for it on the product organization.

Marketing Engineering

Dashboard / Manage

We also do not own the docs, even if they’re under https://auth0.com.

Reach out to the docs team for that.

Marketing Engineering

Docs

Gated content. We do own the gated content pages (our resources pages), although the content uploads, changes and removal are not ours. If you see a bug you can reach out to us, but otherwise this is mostly handled by marketing automation.

Marketing Engineering

Gated content upload

Marketo landing pages. If you want a marketo landing page, we’re not the team. Yes, we handle landing pages, but not this type. Reach out to marketing automation.

Marketing Engineering

Marketo landing pages

We’re also not in charge of the support center. Sorry!

Marketing Engineering

Support center

So, how can you find us and talk to us? Easy!

Marketing Engineering

🔍  Find us

For any medium to big projects, you can reach out to @marian or @gab and discuss prioritization, timeline and more.

Marketing Engineering

Big - medium projects

@marian

@gab

We do this mainly because we have multiple projects going on most of the time and we want to make sure we can help you out with what you want.

Marketing Engineering

📈  Prioritization +
Assessment

You can also reach out in https://help.it.auth0.com and

submit a request under the Marketing Engineering team.

Marketing Engineering

Service desk

Just make sure you select the correct type of request so we can help you out faster.

Marketing Engineering

If you are unsure about anything related to the topics we mentioned before you can find us in our channel in slack or via direct message.

Marketing Engineering

💬 #mktg-eng-requests

And for the majority of our applications and all of the core ones, we have setup monitoring and alerts.

Marketing Engineering

Monitoring & alerts

But if you have something really urgent we’re not handling at the moment, please feel free to call @concierge on the previously mentioned channel.

Marketing Engineering

Urgencies: Concierge

⚠️  @concierge

Thank you! And we hope this was useful to you!

Goodbye.

Marketing Engineering

🙇‍♂️  Thank you!

MENG

By Gabriel Miranda