BRAND.






Stocktake

Timeline.


Esc or pinch to zoom out for an overview.

Press down if you wonder why Brand needs a stocktake.






alignment.


PHase 1 CDA.


Competitive Destination Attributes

[Status: Complete]


Press down to recap the four aligned attributes.


CDA OBJECTIVES.



To define attributes which make Singapore

stand out from competition 

and are hard to imitate.


CDA 1 Stimulating.



Simulated stimulation.


CDA 2 Ease.



Like pie.


CDA 3 PIoneering.



I called dips.


CDA 4 authentic.



Not plastic.


Phase 2 BPBI.


Brand Personality

Brand Idea

[Status: In Progress till Dec 2014]


Press down to sneak a peek at what came out of Ideation Workshop.


Bpbi 1 Journey.



Bon voyage.



BPBI 2 Indulge.



Singapore.



BPBI 3 Different.



Brand Health Bar

[||||||||||||||||||||||||]



BPBI 4 Underbelly.





Phase 3 BE.


Brand Expression

[Status: Starting Jan 2015]


Press down to find out what's cooking.


BE 1 YS.


Who said anything about

changing it?


PHASE 4 (Re)launch.


Local

Global

[Status: Stay tuned for MYR 2014]



Launch 1 Local.



[Insert spiffy tagline here]



LAUNCH 2 GlObAL.



「世界的なキャンペーン中」




Press down only if you're that curious to find out more.





THE annex


What lies down here is information so fundamentally critical;

the team can't even fathom leaving it out of a deck.


ANNEX 1.1 Brand 101.


Brand what?



ANNEX 1.3 BRAND 101.


Grids



ANNEX 2.1 MICE + Leisure.


Local

Global

[Status: Stay tuned for MYR 2014]



ANNEX 2.2 MICE + LEISURE.


Local

Global

[Status: Stay tuned for MYR 2014]


BRAND.

By gbjs

BRAND.

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