Partners In Health

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Medium

Part II

We tried Medium for 6 months!

1: What we've done
2: What we've learned
3: What's next

1: What we've done

What we've done

• Backfilled the publication
• Created author guide
• Designed landing page
• Tracked metrics
• Cross promoted
• Highlighted voices
• Posted digital AR / Newsletter
• Leveraged newsworthy events

2: What we've learned

What we've learned

• Photo driven stories perform well
• Top three stories
  • authors posted from personal accounts
  • strong viewpoints
  • timely responses to newsworthy events
• (>'')>  Social is top!  <(''<)

3: What's next

What's next

• Inviting full team to join the fun! 🎈
• Incorporating Medium into our content grid
• Reading and liking other Medium stories

Thank you