Michel Simons

m.simons@fontys.nl

Gemma van der Kamp g.vanderkamp@fontys.nl

Fontys University of Applied Sciences,

Tilburg, the Netherlands

Educating entrepeneurial journalists by using innovation as a steppingstone

Evaluation of the course Innovation & Entrepeneurship

PROJECT NERO

• Concept: bring the classroom to the editorial office
• Innovative, crossmedial journalistic products
• 2010-2013 cooperation with two newspapers
• 300 students in groups, 50 succesful projects

But...

1. 'Classroom behavior', lazy, not enough ambition
    
2. Getting a job in a newsroom = not realistic

No longer 'NERO-students' but future entrepeneurs

Emphasise skills that senior journalists (often) don't have, make them valuable

Need to reconsider...

O&I: 10 week project....

Start a start up...

Learn how to use  

tools...

Develop a creative

concept...

Pitch your idea to 

media clients...

Sign a temporary contract with a media outlet... 

So...

Did we reach our goal? 

Partly

Future of O&I

1. From third year to graduation year

2. Support from experienced 

    entrepeneurs

3. Start up desk

4. Cooperation with new, young media companies

www.mattermap.nl

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