78% of CMOs 

agree digital content is the future of B2B marketing.

econsultancy

Why?

They see that it can make money for their companies.

econsultancy

Social Sales

Benefits

Average Cost Per Lead through social selling is less than half the average for traditional digital marketing.

econsultancy

Social Sales

Two-thirds of B2B customers say that content from companies helps them make better purchase decisions.

econsultancy

The Role of Content in Sales

Social Sales

More than a half say they are more willing to buy another product from a company that produces valuable content.

econsultancy

The Role of Content in Sales

Social Sales

The Role of Content in Sales

Digital Content = More Traffic.

B2B companies that blog 1-2 times a month generate 70 per cent more leads than those that don’t blog. 

Social Sales

The Role of Content in Sales

B2B companies that increase blogging from 3-5 times a month to 6-8 times a month almost double their leads.

Digital Content = More Leads.

Social Sales

Social for Leads

Companies with executives on professional social networks =

4x sales leads.

HubSpot

Social Sales

More Than Leads Generation.

Quicken Path to Purchase.

Build Stronger Online Corporate Reputation.

Social Sales

Salespeople know that creating a connection with a lead/ client is essential for success.

Social Sales

Salespeople spend most of their time establishing a personal relationship, not just selling their product.

Social Sales

Social selling is when sales people use social media to interact directly with their prospects.

Salespeople provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.

Social Sales

The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.

Social Sales

Incidental similarities between buyer and seller are enough to establish a personal connection and increase the likelihood to purchase.

University of British Columbia

Social Sales

People interested in the same things have stronger relationships that convert into sales.

University of British Columbia

Social Sales

Leads Generation

Brand Building

Corporate Reputation Management

Customer Relationship Management

Personal Branding

Talent Management

Social Sales