GOLIN DIGITAL
Zaheer Nooruddin Digital Technology, Media, Marketing in Asia and China.
LANDSCAPE * TRENDS * OPPORTUNITIES 2016
SOCIAL MEDIA COMMUNICATIONS
Every market has differences.
More channel complexity.
9 HOURS
econsultancy
DAILY.
TIME SPENT ONLINE
MOBILE
SOCIAL
CUSTOMERS FIND INFORMATION, FORM OPINIONS AND MAKE DECISIONS.
SOCIAL MEDIA HAS
CHANGED HOW
FRAGMENTED DECISION-MAKING.
RESEARCH
CONSIDERATION
VISIT
RESEARCH AGAIN
Focus on the content.
Document a content strategy.
Use social media to amplify interest.
Know all media influencers.
78% more sales
7x faster closing rates
Novus Asia
FACT! Businesses that are social do better.
78% of CMOs believe content is the key to marketing.
Nielson
CONTENT: ANY TIME, ANY WHERE.
Today audiences have access to more content than ever before.
Audiences access content on the go - they check for updates, upload moments, read streams and reviews, watch videos, and more.
VISUAL CONTENT WINS.
92% of people trust brand recommendations from friends.
Nielson
OMNI-CHANNEL THINKING.
MOBILE.
SOCIAL.
RELEVANT CONTENT DRIVES OUTCOMES.
INTEREST
AWARENESS
DEMAND
CONVERSION
LEADS
LOYALTY
CUSTOMER
AUDIENCE
ADVOCATE
FOR SHARE OF
RELEVANCE IS KING.
VOICE
WALLET
+
RIGHT MESSAGE. RIGHT TIME. RIGHT PLACE.
DISCOVER TRENDS and opportunities to engage. AMPLIFY events and media interest.
ENGAGE seamlessly with media and audiences. TRACK topics of interest and sensitive issues.
THEBRIDGE.
IDENTIFY INFLUENCERS across topics, narratives and discussions. Develop profiles to foster deep relationships.
Text
1
2
3
SOCIAL LISTENING.
ALWAYS LISTEN. EARLY WARNING SYSTEMS.
We develop sustainable B2B and B2C content development and marketing strategies.
We stive to make brand content a relevant part of audience lives and social behaviors. Our content planning is comprehensive, channel-agnostic and integrated across all relevant consumer touchpoints.
CHANNEL & CONTENT PLANNING
BRAND PUBLISHING/CONTENT MARKETING
MAKE CONTENT MATTER.
DISPLAY
SEARCH
VIDEO
We are able to implement the latest and most effective audience targeting and retargeting solutions from real-time media buying to search keyword marketing.
We use sophisticated reporting and rich audience insights to maximize ROI.
MANAGED SOLUTIONS.
TARGET RELEVANT AUDIENCES.
INTERACTIVE.
http://actionaid.hkdev.cmgrp.com/showcase/
SOCIAL
Experienced digital strategists, talented creative thinkers, designers, visualizers, developers and producers - in-house.
30+
Interactive
Video
Campaigns
Games
STUDIO
golin.com/asia
GOLINDigital Asia / Landscape Review
By GOLIN DIGITAL
GOLINDigital Asia / Landscape Review
High-level review of trends and a look at opportunities in digital communications for B2B companies in Asia.
