#GOALLIN

CREDENTIALS FOR EARTH HOUR, May 2015

BRAVERY OVER MEDIOCRITY

#GOALLIN

OUR STORY.

GLOBAL REACH.

Istanbul

Kuala Lumpur

Jakarta

Lahore

Sydney

Tokyo

OUR G4 MODEL.

UNCONVENTIONAL.

International Agency of the Year 2015 #PRWeek

1st Social Media Agency to Kick-off Cannes International Festival of Creativity

Agency of the Year 2013 #The Holmes Report #PRWeek

Best Use of Social Media "Unilever Magnum" #MarketingMagazine

Best Digital Newsroom "Cisco Live! Social Media Hub" #IN2SabreAwards

Best Social Media Campaign #Nintendo

Best Digital Video "Unilever Klondike" #IN2SabreAwards

Best Word of Mouth Marketing "McDonald's" #WOMMYAwards

Founded in 1956

MILESTONES.

CLIENTS.

WE BELIEVE.

AUDIENCES HAVE SHUT OFF TRADITIONAL MODES OF COMMUNICATION.

Today information is consumed without noticing conventional campaigns, banners or buttons (making them irrelevant).

TODAY.

SHORTER ATTENTION SPANS THAN EVER...

12 SECONDS.

SOCIAL

DIGITAL

OUTREACH

O2O

AUTOMATION

TRADITIONAL

MOBILE

EXPERIENTAL

OMNICOVERGENCE.

BRAND

VISUAL STORYTELLING.

PARTNERSHIPS.

UNIQUE OFFERINGS.

THE BRIDGE.

THE BRIDGE IN ACTION.

SOCIAL STORYTELLING.

SOME OF OUR WORK.

#INSPIREDBYPETS

HELP A CHILD REACH 5

Through this campaign, Lifebuoy aims to engage and educate the audience about the cause through social media. The aims was to reduce the number of children dying from preventable diseases such as diarrhoea, by raising awareness about the importance of handwashing. The social media hashtag #helpachildreach5 actively promoted the cause and it went viral around the world. The ad-film now has over 3.5 million views.