TECHNOLOGY HAS CHANGED HOW AUDIENCES DISCOVER INFORMATION AND ENGAGE WITH BRANDS.

SOCIAL, MOBILE AND REAL-TIME

MOBILE

SOCIAL

92% of people trust brand recommendations from friends.

Nielson

78% of CMOs believe content is the key to marketing.

Nielson

Today we are  a different type of agency.

We work differently. We think differently.

Our mission is to create change for our clients. 

We believe in bravery over mediocrity.

"Go All In" is our commitment.

It's how we help our clients commit to trailblazing ideas that create change.

 REGIONAL REACH.

Kuala Lumpur

Jakarta

Lahore

Sydney

Tokyo

Istanbul

As an integrated agency with digital, social media and PR at our core, we drive brands forward with powerful and creative strategies.

Our focus is on  business results.

AUDIENCE-CENTRIC

From video to interactive web design  to infographics and apps our rich digital content helps to fuel campaigns across all media channels.

We create social programs and engaging cross-platform content that cuts through the noise by being relevant to audiences.

DIGITAL.

SOCIAL.

FOR SHARE OF 

RELEVANCE IS KING.

VOICE

WALLET

+

RIGHT MESSAGE. RIGHT TIME. RIGHT PLACE.

QUALITY

CLASSIC

CONTEMPORARY

ENTERTAINING

PRESTIGIOUS

INNOVATIVE

PROVOCATIVE

PURPOSEFUL

WELCOMING

TRANSPARENT

AUDIENCE  DESIRE

BRAND STORY

WE DRIVE RELEVANCE.

We focus on the quality of an idea, story or message to help  audiences find what they want the moment they seek it.

DISCOVER TRENDS and opportunities to engage.   AMPLIFY events and media interest. 

ENGAGE seamlessly with media and audiences. TRACK topics of interest and sensitive issues.

THEBRIDGE.

IDENTIFY INFLUENCERS across topics, narratives and discussions. Develop profiles to foster deep relationships.

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 OUR BRAND RELEVANCE ENGINE.

WE LISTEN, ENGAGE, AMPLIFY. IN REAL-TIME.

CONTENT 

ANALYTICS

TRANSFORMATION

DEVELOPMENT

STRATEGY

INSIGHTS

TARGETING

MARKETING

TRAINING ACADEMY

DIGITAL & SOCIAL MEDIA OFFERINGS.

CONTENT

INFLUENCER

INFLUENCER

SOCIAL BUSINESS

SOCIAL SELLING

OPTIMIZATION

AUDIENCE

With a team of highly experienced trainers across media, marketing and communications, we have the experience to introduce new ideas, concepts and skills to teams across Hong Kong and Asia.

• Building Strong Relationships and Sell Online
• The Art & Science of Creative Communications
• Social Media Optimization
• B2B Content Marketing
• Digital Issues & Crisis Management
• New Media Relations in the Digital Age

Our interactive skills trainings and workshops include:

EXECUTIVE TRAININGS

DIGITAL & SOCIAL ACADEMY.

78% more sales

7x faster closing rates

Novus Asia

FACT!   Businesses that are social do better.

Management teams and executives who understand the value of content sharing for their businesses succeed.  They lead by tapping into the unique power of connected consumers and digital technologies.  

We believe the real opportunity with content is to create a culture that fosters sharing and the creation of brand and product advocates within a company. This new approach to marketing creates unprecedented new opportunities. Social businesses benefit from higher retention rates,  shorter closing times and more sales.         Begin the journey today.

We develop social strategies that drive business.

SOCIAL BUSINESS

BE NOW & FUTURE-READY.

40% more leads for sales teams  with active, connected social media profiles who share relevant content.

We train, set up, develop timely content and offer tips on how to efficiently manage powerful social selling profiles across local professional social networks for executives and sales team - creating visibility online and helping to nurture relationships and leads that lead to sales.

SOCIAL SELLING

GENERATE MORE LEADS & SALES.

AUDIENCE INSIGHTS.

We focus on discovering deeper and richer audience insights. 

• Audience Profiling (Tribes) 
• Media Analysis
• Customer Journey Mapping
• Campaign Message Testing
• Trends Reporting
• Program Effectiveness 

We use agile research analytics tools to customize and bring clients the insights they need.

DISCOVER, UNDERSTAND.

We optimize brand presence by first mapping customer journeys,  relevant channel ecosystems and social content strategies. We make sure efforts are fully measured with the most effective metrics.

Sourcing

Publishing

Optimization

We help to train teams to use market leading social media content management tools and workflows.

Planning

PROGRAM OPTIMIZATION.

RESULTS-DRIVEN ENGAGEMENT.

We develop sustainable B2B and B2C content development and marketing strategies. 

We stive to make brand content a relevant part of audience lives and social behaviors. Our content planning is comprehensive, channel-agnostic and integrated across all relevant consumer touchpoints.

CHANNEL & CONTENT PLANNING

BRAND PUBLISHING/CONTENT MARKETING

MAKE CONTENT MATTER.

DISPLAY

SEARCH

EMAIL

VIDEO

We are able to implement the latest and most effective audience targeting and retargeting solutions  from real-time media buying to search keyword marketing.

We use sophisticated reporting and rich audience insights to maximize ROI.

MANAGED SOLUTIONS.

TARGET RELEVANT AUDIENCES.

DIGITAL

Experienced  digital strategists, talented creative thinkers, designers, visualizers, developers and producers - in-house.

50+

Interactive

Video

Campaigns

Games

STUDIO

ENGAGING.

INTERACTIVE.

http://actionaid.hkdev.cmgrp.com/showcase/

IMMERSIVE.

OUR LATEST WORK.

TIME TO BE A DEVIL

Challenge: In an ultra-competitive and crowded wine market how can a brand like Casillero del Diablo stand out in the mind of Asian consumers? How to create buzz, engage with wine lovers, make this brand relevant?

Creative: Winemakers are perceived as artists and celebrities. That is true of the international acclaimed winemaker behind Casillero Del Diablo. This Chilean wine is often respectfully shortened to “The Diablo” or “The Devil” so we took that idea and used it as the platform upon which to bring Marcelo Papa, the artist behind “The Diablo”, on his first ever tour of Asia. We made him the center of a multi-market, integrated campaign comprising real-time social content, live events and social ads. We associated him with the Diablo icon to create buzz, engaging content and exclusive events all under the hashtag of #TimeToBeADevil

Change: This ‘devilish’ 10 day campaign created huge buzz reaching 1,018,621 people, engaged with 65,810 wine lovers and acquired 6,433 new fans. Overall Marcelo Papa’s popularity spread and the campaign reinforced the brand as a wine authority across the region.

CASILLERO DEL DIABLO

DIGITAL & SOCIAL ASSETS DEVELOPMENT

LUX

Challenge: After nearly 90 years as the world’s number one soap brand and reaching millions of women around the world, Lux tasked us to strengthen their position as an iconic beauty brand. Our challenge was to drive awareness of new innovation in the cleansing category by building brand love with a younger target audience using PR and social media.

Creative: It was our responsibility to ensure all markets understood the role of PR and social media and were equipped with exciting creative ideas and content. To achieve this, we led the brand’s largest ever survey to thousands of women around the world to uncover what hot topics resonate with them. We created global PR and social media assets to ensure world-class campaign execution in the brand’s key growth markets and developed a global three part PR measurement tool for the brand to track success.

Change: All 25 markets use our integrated PR and social media assets. Our evaluation tool has helped drive a change in mindset in each market, helping them achieve ROI up to three times higher than before. In social media, our engagement levels outperformed most category competitors and we achieved a growth rate of over 600% on Facebook over the first 16 months.

SPOON BOYS: CONSUMER WORD OF MOUTH

Challenge: When Danone launched its new BIO Super Creamy range of products, it had to contend with an already fiercely competitive market. Golin was tasked to create an event as memorable as possible to make young urban office ladies want to try this new thick and creamy “spoonable” yoghurt and to generate word of mouth.

Creative: We created a sexy idea from insights from target consumers resulting in our campaign idea: ‘Let French Spoon Boys feed you indulgency’. We launched teasers in print newspaper and videos on a microsite to raise curiosity around a casting session searching for ‘French Spoon Boys’ ahead of consumer trial events. On top of major outdoor events in Shanghai and Guangzhou, we designed office sampling events via online voting to extend the campaign reach.

Change: Over 25,000 consumers reached through physical events, 2,000 original micro blog (Weibo) posts generated for the launch, Over 500+ mentions for each office sampling event and 23 million media impressions.

DANONE

Challenge:  Many people in Hong Kong are ambivalent to the issues facing Asian Elephants.  The parade, supported by Swire Properties Ltd, placed over 100 uniquely designed elephants across three of Swire’s shopping malls to promote elephant conversation.  In addition to launching the parade, our job was to enable people to engage with it socially to help paint a brighter future for the elephants.

Creative: We created a simple call to action for people to ‘Be Part of It’.  We created the parade’s Facebook page and used this as the main social platform to drive engagement.  A large Instagram video wall was installed to encourage people to post and share their photos.  Facebook and Instagram competitions drove engagement even further and we used prominent KOLs to spark conversations around the plight of the Asian Elephant and the ivory trade.

Change: Over 1,500 photos were shared on Instagram with the hashtag #elephantparadehk. More than 300 conversations were generated on Facebook and Twitter with prominent online media and celebrities calling attention to the issues facing Asian Elephants.  The combined reach of the social conversations was over 1.2 million people.  The Elephant Parade Facebook page saw a significant growth of 2,300 fans.  Most importantly, the combination of the 520 pieces of media coverage and the social conversations helped raised over $270,000 USD for the Asia Elephant Foundation at the final charity auction.

ELEPHANT PARADE: PAINT A BRIGHTER FUTURE

SWIRE PROPERTIES

Challenge: Grow the social media community on China's popular WeChat mobile platform and create a sustainable level of audience engagement for the brand that translates into referrals as well as inbound travel enquiries.

Creative: We designed a flexible yet strategic storytelling-based content plan for Tiger Air's WeChat channel. Fully responsible for all creative content development duties, as well as for community management on the channel, our channel, our digital team took a balanced approach to marketing and lifestyle content, crafting relevant offers that capitalized on what was trending on social media in China across various popular social media platforms.

Change: Quickly acquiring an active and loyal fanbase of over 3,000 fans with the highest readership ever achieved for a story posted by the brand to WeChat at nearly 1,000 unique views.

CHATTING IT UP ON MOBILE

TIGER AIR

DIGITAL AND SOCIAL MEDIA BRAND ECOSYSTEM

GALAXY ENTERTAINMENT

Combining their digital targets with strategic and tactical partner opportunities in mainland China, we used our proprietary tools to produce a framework to serve as a roadmap for the next two years and as a consistent reference to assess the impact of digital campaigns. We mapped out a complete digital ecosystem and produced a consumer journey for each target audience, key imperatives and platforms and a channel by channel activation plan for the year ahead.

Our task was to build a digital and social media marketing ecosystem for the Galaxy Entertainment Group’s (GEG) integrated resort in Macau which was focused on building awareness and preference amongst visitors from Tier 2 and Tier 3 cities in China.