How to build a website that works

Thank you to the team at MJ Freeway!

Gordon Seirup

@coppergordon

gordon@copperleafcreative.com

Start on a whiteboard, not with code or design.

• Define the purpose of the website.
• Define clear, measurable  goals.
• Define User Actions.
• Define Key Performance Indicators. (How will you measure success?)

Use a Content Management System.

• WordPress powers 27% of all websites.
• It scales.
• It's secure.
• It's easy to use.

Mobile matters.

• ~50% traffic is from mobile devices.
• Mobile-friendly at a minimum.
• Mobile-first is ideal.

Think like a user (as best you can)

• Simple, Obvious, Convenient.
• Less is more.

Make data-driven decisions.

• Track user behavior.
• Google Analytics w/ Goals.
• A/B Testing.

Tell me what to do.

• Calls to Action.
• One (main) per page.
• Don't assume, lead.

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Do it now.

• Avoid "analysis paralysis."
• Something is better than nothing.
• Launch a teaser site before the full site.

Iteratively Improve.

• Review analytics data.
• Gather user feedback.
• New idea?  A/B test it.

Better websites through teamwork.

MJ Freeway has proven itself a leader in the cannabis industry .

Copper Leaf Creative has been building exceptional websites since 2011.

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• Fully integrated w/ MJ Freeway software
• WordPress CMS
• WordPress Professionally Managed 
• Mobile Responsive Design
• Fully secure (site loaded over HTTPS)
• Customized design
• Age Verification
• Unlimited pages*
• News / Blog w/ social sharing of posts

• Multiple locations w/ map pins, address & hours
• Social Icons
• Email Capture
• Photo Galleries
• Testimonials
• Announcements / Specials
• Google Analytics
• Contact Form & Custom Forms

Live Demo: https://mjfwebsite.com/

The MJF/CLC Premium Website Package

Thank you again to the team at MJ Freeway!

https://mjfreeway.com/

Gordon Seirup

@coppergordon

gordon@copperleafcreative.com