VISIBILITY
TRAFFIC
LEADS
SUMMARY
Good News:
-
Average Search Position WAY up (which is thus reducing our % Branded Search)
-
Direct Traffic is kicking ass - "down" to only 2x (5.5x in June!)
-
Increase in Google Ads budget yielded +60% leads, CPC stayed in range @ $71
- Since 10/20, CPL is down to $50
Things to pay attention to:
- LSA Responsiveness slipping
- How's your capacity? Tweak Google budget?
VISIBILITY
Google Reviews
VISIBILITY
Google Business Profile
VISIBILITY
Google Business Profile
VISIBILITY
Branded Search
VISIBILITY
Google Search Console
VISIBILITY
Google Search Console
12,950 total tracked volume
VISIBILITY
Search Term Volume
COOLING Terms (excludes HEAT)
12,050 total tracked volume
HEAT Terms (excludes COOLING)
9,130 total tracked volume
VISIBILITY
Search Term Volume
8,600 total tracked volume
TRAFFIC
Google Analytics
TRAFFIC
Google Analytics
TRAFFIC
Google Analytics
TRAFFIC
Google Analytics
LEADS
Website
LEADS
Website
LEADS
Google LSA
LEADS
Google LSA
LEADS
Google Ads
LEADS
Google Ads
WHAT'S NEXT
Website:
- Heat FAQ's to be published this month
- DISCUSS: Which are the most important Heat pages to re-write & rebuild?
Wizard of Ads Digital Reporting Example
By Gordon Seirup
