Google Tag Manager
An introduction
Thursday, July 11th 2018
Tags at your service
Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions.
Benefits
Centralised management of all your tags
Powerful triggers to determine when a tag should fire
Easy to apply DRY principles using GTM Variables
Useful debugging mode to check your implementation
Yay, so no more devs
required ?
Basic GTM
Tags which do not require any data to be set
- Google Analytics
- Google Analytics Event Tracking
- Google Analytics Virtual Pageviews
- Conversion tags (like Adwords)
- Affiliate pixels (like Daisycon/Tradetracker)
- Hotjar
- Chatsoftware
Advanced GTM
Tags which do require data to be set
- Google Analytics Ecommerce
- Squeezely / Marketo for profile-creation
Example 1
Adding a Javascript embed-code on every page
Example 1
Example 2
Loading scripts after 3 seconds
Example 2
That's it
Any questions?
GTM
By Gauke Pieter Sietzema
GTM
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