Google Tag Manager

An introduction

Thursday, July 11th 2018

Tags at your service

Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions.


Centralised management of all your tags

Powerful triggers to determine when a tag should fire

Easy to apply DRY principles using GTM Variables

Useful debugging mode to check your implementation

Yay, so no more devs
required ?

Basic GTM

Tags which do not require any data to be set


  • Google Analytics
  • Google Analytics Event Tracking
  • Google Analytics Virtual Pageviews
  • Conversion tags (like Adwords)
  • Affiliate pixels (like Daisycon/Tradetracker)
  • Hotjar
  • Chatsoftware

Advanced GTM

Tags which do require data to be set


  • Google Analytics Ecommerce
  • Squeezely / Marketo for profile-creation

Example 1

Adding a Javascript embed-code on every page

Example 1

Example 2

Loading scripts after 3 seconds

Example 2

That's it

Any questions?


By Gauke Pieter Sietzema