Customer Data Platform
LINE 2.0
Segment Marketing
Goals
1. Create LINE Messages
2. Collect User Feedback
3. Build Segmentation
Live customer service
Problem Solved.
LINE Bot /
And we have one more alternative plan.
Account Binding
Make out CRM system know who LINE user is.
LINE Token
Mamilove Member Id
Two Level Binding
Level 1. Platform Token → behavior record
Level 2. Member Id → behavior record
A Real Customer
= Platform Token → Member Id → behavior record
= Segments
Sol A. Web only
External browser
(better for FACEBOOK Login User)
But... It's a obstacle for App user
Sol B. LIFF
in-app browsing experience
Higher engineering cost
Admin
Create Admin
CDP - Start From LINE2.0
By guansunyata
