PLYFE gives any consumer the ability to be rewarded for their digital, social, and mobile activities across all of your digital touch points. Users participate in sweepstakes based “games” or campaigns which consist of social challenges such as answering trivia questions, watching a youtube video, or tweeting something on Twitter to be entered to win real prizes and experiences. Our mission is to make your online, mobile and real-world activities more social, rewarding and fun. “Life’s a game. Play Life”