red carpet

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are mostly forgettable and occasionally remarkable."

The Power of Moments by Chip and Dan Heath

Great experiences

Tech allows us to make sure our clients are taken care of, even if we aren't, ourselves, doing the care taking. Tech is here to be the backdrop for your clients' successes, and make their time with us easy, smooth, and sprinkled with "a few moments of magic."

The backdrop for success

First — what does success look like? Then — what kind of online environment will help foster that? Do you want people to be able to connect and bounce ideas off one another? To be able to do some deep 1:1 work? For them to interact with your content and solve problems in real time? Let your platforms of choice reflect that.

1—

Easy & smooth

Good tech is 80% invisible. If no one notices anything — because the second they think about submitting a question for coaching, or uploading their homework, or booking a call, they can just... do it — then that means the tech is doing its job.

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A few moments of magic

Thinking in moments is about recognizing "where the prose of life needs punctuation." Instead of the usual path people flow through— flat, and expected — seek out opportunities to celebrate moments of pride, pull out "aha!" moments, foster connections, or even add elements of surprise.

3—

The Power of Moments by Chip and Dan Heath

You'll know you're doing it right when people miss you when it's time to leave.

Because you made a home for them here.