I am specifically aiming for an age group of 15-28 years, who are students/working class and are into hip-hop/urban music and artists. I’m doing this by using young artists who are successful teenagers in the music industry. 

I am mostly targeting a male audience due to the pictures I have used and the artists I have chosen to feature in the magazine, they will mostly be a black and Caucasian audience, again, due to the artists.

I want the magazine to target people from across the globe, so they can get a taste of how hip-hop music works in the UK, and so they can get to know some of the upcoming artists in the UK, hopefully allowing their success to grow internationally.