7 Essential Community Manager Skills:
1. Communication skills
2. Large doses of empathy
3. Problem solver
4. High level of written writing
5. Emotional balance and mediator
6. Total involvement and commitment to the brand
7. Passionate about social networks
Main functions of the Community Manager
The main function that this professional develops is the creation of attractive and quality content. In general, the community manager is not limited to creating and writing content only for social networks, this professional also usually is responsible for managing the corporate blog of the company.
In addition, the social media expert must decide what is the best time to post the content. To do this, it has tools that indicate the time of day (and what is the day of the week) in which the content will have the greatest acceptance. It also has tools to schedule the publication of content. Not only will content be programmed for the hours of greatest audience, although of course we will focus on these times, publications will also be made in the rest of the times, since otherwise we will not be able to reach all of our target audiences.
The community manager also has to monitor all the publications and news of the sector of her company, becoming the eyes of the company on the Internet. This practice not only serves to identify opportunities and threats in time, it also allows detecting the most relevant content from the competition and the sector. Users do not like the self-bomb, but what we do like is the content that gives us value. In this sense, the community manager has to offer content oriented to this mentality, even if they have to promote publications from other companies.
Another of the functions of the Community Manager is to follow and monitor your own publications, analyzing their acceptance by users. In short, you have to measure the number of votes (likes, favorites, +1, etc.), the number of comments and the times the content is shared.
It is vital that the Community Manager knows her target audience; not only her fans, but also potential fans. In this way, you will be able to present the strategy and determine which are the actions with which you will have greater success among this public.
Another critical function of the Community Manager is to create stable and lasting relationships with fans to get them involved. You must be able to put yourself in the shoes of the users and realize that they are not on social networks to buy our products, but to enjoy themselves. In the end, the key to the success of a community manager is to become a friend of the user and end up gradually turning him into a client.
By Isabella Di Fabio - Isabella Secret Story of web
The main function that this professional develops is the creation of attractive and quality content. In general, the community manager is not limited to creating and writing content only for social networks, this professional also usually is responsible for managing the corporate blog of the company. In addition, the social media expert must decide what is the best time to post the content. To do this, it has tools that indicate the time of day (and what is the day of the week) in which the content will have the greatest acceptance.
