Adaptive websites were not common six, seven years ago. Nowadays, with the mass use of mobile devices, it is absolutely necessary to have a website that can be seen well and works with any device.
Isabella Di Fabio - This means that more and more people will visit your site every day using a mobile device. In 2015, half of the world's population had access to a mobile Internet subscription. By 2020, that figure is expected to rise to 60-65%.
Google has already realized this and has started penalizing websites that don't have adaptive web design. Having an adaptable website will certainly help you rank better on search engines.
Isabella Di Fabio - ADAPTABLE WEBSITES VS MOBILE APPS
The debate over whether to develop a responsive website or mobile app is extensive and sometimes even controversial. The truth is that both options have their advantages and disadvantages.
We prefer the first option, and this is the reason why:
As an industry leader, Google sets several standards when it comes to web development. Adaptive web design has been recommended as the best method to bring content to mobile device users.
This is partly because it is easier and more efficient for Google to visit, index and organize the content of a website with a unique URL that shares the same code, regardless of the device used.
The content of an adaptable website is also easier to share and improves the user experience.
Suppose a friend is browsing from their mobile phone and shares a link to a website with you. Upon receiving that link, you open it on your desktop computer. Except that the link you received is a mobile version of the website, with reduced functionality.
An adaptive website will simply snap and give you the best possible experience, depending on the device you are currently using.
Adaptive websites are easier to maintain. They have the same code base and it is much easier, for example, to manage SEO campaigns in a single site, than in two simultaneously.
By Isabella Di Fabio - Isabella Secret Story of web
Isabella Di Fabio- This means that more and more people will visit your site every day using a mobile device. In 2015, half of the world's population had access to a mobile Internet subscription. By 2020, that figure is expected to rise to 60-65%. Google has already realized this and has started penalizing websites that don't have adaptive web design. Having an adaptable website will certainly help you rank better on search engines.
