Isabella Di Fabio - The Community Manager is the professional responsible for building, managing and administering the online community around a brand on the internet, creating and maintaining stable and lasting relationships with its customers, its fans and, in general, any user interested in the brand.
How do we know if we need a community manager for our brands?
Let's start with the following diagnosis:
Do we have a good brand and with it, a product or a service that draws the attention of the users and satisfies them?
By meeting public expectations, does our business begin to demand new levels of communication from us?
Is the public beginning to show interest and concern to find new channels for promoting and selling our businesses?
If the majority of the answers are yes, it indicates that we are ready to:
* Consolidate our presence on social networks, if we do not yet have them;
* Get a Community Manager, that is, become the best
What is a community manager?
Well, there is a belief that says that working with social networks is as simple as creating a Facebook or Twitter account to share one content or another and respond to the brand's chat.
And it is not like that!
Due to this thought, many companies look at the possibility of opening this job profile with suspicion.
Even many feel the ability to carry out such work, without taking the care that really requires it.
When ... in fact, the community manager has become, in recent times, one of the most important figures in digital media, who in addition to being responsible for the success of a brand, becomes the main spokesperson to whom each and every one of the clients or users, they are directed.
Isabella Di Fabio - If you are not yet very familiar with the subject, we suggest you continue reading. In this way you will realize if you have the wood to be one or if you really convince yourself to find the best person to represent your brand on the Internet.
What is not a Community Manager?
A Community Manager is not a professional webmaster, even the profile of this specialist has nothing to do with that of a brand community manager. Thus, it may not be an interesting idea to delegate that position to a webmaster.
The professional in question is also not a person to whom brand management in social networks is designated as a task in their daily lives.
It is essential to have a specialist in the areas of knowledge previously mentioned in the text, that allows for more specific work and oriented towards good results.
The community manager is not a simple communicator or journalist who succeeds in physical media. Many times, these professionals do not succeed in the virtual environment, either because they do not have sufficient knowledge or because they do not have the aptitude or skills for such work.
By Isabella Di Fabio - Isabella Secret Story of web
The Community Manager is the professional responsible for building, managing and administering the online community around a brand on the internet, creating and maintaining stable and lasting relationships with its customers, its fans and, in general, any user interested in the brand. How do we know if we need a community manager for our brands? Let's start with the following diagnosis: Do we have a good brand and with it, a product or a service that draws the attention of the users and satisfies them? By meeting public expectations, does our business begin to demand new levels of communication from us?
