The corporate identity design is vital for a company; in fact, its gestation begins practically at the same time as the idea of creating a company.
Isabella Di Fabio - The summary of the fundamental features, the most important characteristics and by which we want to be recognized and identified must be gathered in the corporate identity of our company. The synthesis, empathy, color, dimensions, in short, a message made into an image, must be taken into account by the person responsible for its graphic design.
Isabella Secret Story of Corporate Identity
When we decide to start a project, give shape to a dream and make it our way of making a living, we do so with the intention that it remains because it is this permanence that will guarantee the existence of our company.
In this, corporate identity bears a good part of the responsibility. Along with the design of a company's corporate identity, another series of elements and practices necessary to achieve, precisely, that our company remains and is recognized, grow. Strategy and planning are two of them.
In this sense, it should be said that in the creation of any new company, the initial strategy is to be able to have a corporate identity at the very moment of its creation. If we are going to present ourselves to a market to which we are going to direct our products, we must do so with something that differentiates, identifies and stands out and, the more it catches your attention, the better.
Thus, the first step is to have our personal and non-transferable ‘footprint’ which, over time, may be susceptible to change or improvement; Everything will depend, among other things, on how our company has evolved and the differences it presents with respect to the moment in which it was created. In any case, it would be necessary to allow a reasonable time to pass until stability was achieved.
Isabella Di Fabio Secret Story of the Importance of Having Good Web And Graphic Design Professionals
For the launch and the beginning of the activity of our business there is something basic: having qualified professionals. From the point of view of graphic design and in regards to the corporate identity of our company, it goes without saying that a bad professional can ruin our project.
If the design of the image of our business is going to accompany us from the beginning of its creation.
The image of our company, the one with which we go to market, depends on the trust that customers will initially place in our brand.
This is the case until a reasonable time has passed and as a result of another series of corporate policies and strategies, our products have been able to demonstrate the qualities with which they came to market. Until then, we are practically "in the hands of our corporate identity", in the hands of that graphic design that identifies us.
Having said this and having survived those first risks that any launch entails, we can begin to 'rest' and even 'relax' without forgetting that the life of our corporate identity does not end here; And not only does it not end, but it is the first step to a great start
Over time, it may be necessary to redesign our brand's logo or image; That we must change our strategy and with it, adapt our image to different media and messages that require new retouching or even that, due to business expansion, message and logo, they must transmit something more than what they have been doing until now. situation, the life of the corporate identity of a company continues to accompany it throughout its trajectory.
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By Isabella Di Fabio - Isabella Secret Story of web
The corporate identity design is vital for a company; in fact, its gestation begins practically at the same time as the idea of creating a company.
