isabella di fabio secret story about web design-The headline and the images of the blog is what will catch the user's attention, but it will be the curiosity that we are able to create at the beginning of the article that will make that user keep their attention and read the post to the end.
According to George Loewenstein, a professor at Carnegie Melon Universty, curiosity is a human behavior that is triggered when a person feels there is a gap between something they know and something they want to know.
It is this "information gap" that drives people to perform actions influenced by curiosity (buy a product, subscribe to a blog, open an email, etc.)