Isabella Di Fabio - What does a CM do?
If we talk about the profile of the Social Media Manger or Senior Community Manager and that it has to have a place within the management committee, then we are talking about salaries between € 35,000 and € 55,000.
As we already anticipated, community manager is a true profession. Sometimes we confuse a twitter or facebook manager with a community manager and it is not. A community is a manager who will manage the voice of the company on the internet and determine the public image of the brand, what we call its identity 2nd.
This is not trivial and therefore requires training skills and technical knowledge:
1. Strategy and planning
2. Content editing: Blogging
3. Lean Change Management
4. Community Manager Tools
5. Design tools for Community Manager
Isabella Di Fabio - Community Manager Skills What is the perfect Community Manager like?
A great capacity for empathy and communication is critical in the expert of social networks. Since its main function is to manage an online community involving users, if it does not have good online communication skills, it will have little to do. In addition, writing is essential, both for the publication of copys for the RRSS and for the creation of posts on corporate blogs.
The second key characteristic of this professional is empathy. Social networks have to have an empathetic profile, who knows how to put themselves in the shoes of others, and always involved in finding the best solution to the needs and problems of their fans.
Moderation is another feature that companies will look to when they want to hire a Community Manager. An irascible and impulsive profile can do a lot of damage to the brand in the face of user criticism. Conflict must never escalate: the Community Manager is just another worker in the company who must pursue the solution of customer problems.
Total dedication to the project is also valued. The Community Manager must be prepared to manage any type of threat regardless of the time of day. Here comes perhaps the hardest part of the profession: a Community Manager should never completely disconnect from work.
By Isabella Di Fabio - Isabella Secret Story of web
What does a CM do? If we talk about the profile of the Social Media Manger or Senior Community Manager and that it has to have a place within the management committee, then we are talking about salaries between € 35,000 and € 55,000. As we already anticipated, community manager is a true profession. Sometimes we confuse a twitter or facebook manager with a community manager and it is not. A community is a manager who will manage the voice of the company on the internet and determine the public image of the brand, what we call its identity 2nd.
