Benchmarking
When we talk about benchmarking we must bear in mind that it is a continuous process by which the products and services of the leading companies in the sector are taken as a reference, in order to create a comparison with those of your own company, and thus visualize possible improvements for your business.
Isabella Di Fabio tells us to be careful in this step, since it is not about copying or matching what the competition is doing, it is always looking for and acquiring effective techniques that may well be from the competition, but always adapted to your business evaluating the needs that are being presented.