Eye tracking is the study of the movements made by the eyes of visitors to a web page, with the aim of knowing the areas that most attract their attention.
Isabella Di Fabio - Thanks to the results of research with this type of technique, it is possible to better know which web design elements are more attractive and which ones invite you to stay on a site.
Responsive Design
Eye tracking is not only applicable to the vision of a traditional website, but also to the observation that Internet users make of the pages and applications they see on their mobile phone screens. In other words, the results of these studies also condition the responsive design.
The Web Design
Eye movement analytics can improve web design and help us get more conversions, more long-term readers, and a better overall design. After reading numerous studies on eye tracking and web design, a few design recommendations can be listed, including the following:
Headlines
As strange as it may seem, a reader who accesses a website looking for information stops before the text than the images. Also, the first words you turn to are the ones that make the headlines. Thus, the more striking and large a headline is, the more likely it is to attract attention. To be fully effective, it should be made up of a short sentence, large font size, and eye-catching and informative content.
Paragraphs
Once the reader's attention has been captured with a striking headline, the developed text is another of the main objectives in the eyes of a website visitor. His curiosity leads him to focus more attention on texts with a medium font size, grouped in short paragraphs. Hyphenated or enumerated listings also often attract attention.
Isabella Secret Story of Images
The eyes are naturally drawn to images of faces and people. Using such an image on a home page makes visitors stay there longer. The images of people build trust and the chances of doing business are increased when the customer feels that they trust a company.
THE LEFT PART ATTRACTS ATTENTION
Eye-tracking studies indicate that a viewer's eyes spend more time focusing on the left side of the page. If the most important content on a web page is in a sidebar, it should be placed on the left side.
Types of Letter
Easy-to-read fonts create a better user experience. Sans serif fonts, or no serifs, are the easiest to read on a monitor, and decorative fonts are more difficult and should therefore be used sparingly or avoided.
User Experience
With the information provided by eye tracking, the user experience of the website can be improved. At the same time, there is the opportunity to bring you the information that interests you most where your eyes are known to go first.
Isabella Di Fabio Secret Story of Eye Tracking - In conclusion, the use of Eye Tracking today for the creation or innovation of web design will be very useful for companies and people to create a stronger bond through the internet and our websites with our possible sales prospects.
By Isabella Di Fabio - Isabella Secret Story of web
Eye tracking is the study of the movements made by the eyes of visitors to a web page, with the aim of knowing the areas that most attract their attention.
