Companies of all kinds already realize that it is not possible to continue without having someone who only takes care of the management of their respective brands on the internet.
The internet is a particular world and quickly updated, therefore, investing in this professional is not a waste of time or money, but a great gesture of broad vision for the future.
Isabella Di Fabio -The Community Manager is the professional responsible for building, managing and administering the online community around a brand on the internet, creating and maintaining stable and lasting relationships with its customers, its fans and, in general, any user interested in the brand.