This is definitely one of the questions that generates the most debate. What is a Community Manager? Its duties? Companies of all sizes already have professional Community Managers in charge of managing their brand on the Internet.
The Community Manager is the professional responsible for building and administering the online community and managing the identity and brand image, creating and maintaining stable and lasting relationships with his clients, his fans on the internet.
What is a community manager? Who can become one?
Despite what many may think, the community manager, CM or person in charge of the internet community, is a very complex profession that brings together multiple competences and skills. You can acquire them on your own or speed up the process by doing some training program for community managers, but the truth is that it is very likely that although your profile is suitable for this position you should prepare thoroughly if you want to become a true professional community manager.
Surely a good entry profile to become a professional community manager, are those people who already like social networks and have great doses of empathy, creativity and ingenuity and are very good at establishing relationships on the internet. All this you must complement with knowledge such as:
* Strategy design
* Community management
* Evaluation and management of processes and projects
* Crisis management
* Customer Support
* Tools 2.0
* Copywriting
To become a good community manager, you will not only need the key skills and competences of this profile, but you will also need to gain experience in the day-to-day performance of the Community Manager. The best way to gain experience in this profession and one of your best assets will be to work on your personal brand.
So do not think twice, if you want to be a community manager, the best way to show that you have the wood of managing virtual communities is by creating a profile and developing your personal brand.
When you go to an interview they will ask you for credentials and if you demonstrate your good practices with your personal profile you have more than half a way done and proof of your talent. That is why the students who study our Master in Community Management develop their personal brand as the main project in their learning.
In addition, many companies also need that extra bonus that a professional who has worked a good network of influence on social networks can contribute.
By Isabella Di Fabio - Isabella Secret Story of web
This is definitely one of the questions that generates the most debate. What is a Community Manager? Its duties? Companies of all sizes already have professional Community Managers in charge of managing their brand on the Internet. The Community Manager is the professional responsible for building and administering the online community and managing the identity and brand image, creating and maintaining stable and lasting relationships with his clients, his fans on the internet.
