Isabella Di Fabio - What kind of results can I expect from content marketing?

Isabella Di Fabio - It is easy to find information about Content Marketing, its methodology and how it works. However, it is not always clear what its benefits are, what it is going to contribute to your business, large or small, and what are the reasons for opting for this type of marketing instead of other methods. Therefore, below we explain exactly what you can expect from content marketing if you decide to use it in your company:

Content Marketing Benefits:

* It can be the most economical Marketing format.

* It is possible to significantly reduce the cost per Lead.

* Sales are significantly increased.

* The strategy is oriented towards the consumer, not the product.

* Good content quickly goes viral and is widely distributed inexpensively.

* It can be made compatible with other advertising or Marketing techniques.

* Good content can position you as a leader in your industry, positioning you as an expert.

* Improves brand recognition.

* Influence the decision making of your audience.

* Build trust in users.

SEO

Applying a content strategy correctly we will continuously improve search engine positioning (or what is the same, SEO). Good content is appreciated by the public, which will generate quality links and diffusion through social networks. Also, as you already know, Google values ​​good content and the permanent generation of it on your website.

 

Social media

Social networks can be very effective to connect with the public and generate a great diffusion and brand recognition. However, this will only happen in the case of having valuable and updated content, which is of interest, and favorable to a viral effect.

Visibility and Visits

Adding the two previous sections, we obtain a better positioning in search engines and a greater diffusion through social networks. This transforms into more visits to the web, easier for our potential client to find us and a greater exposure of our brand.

Authority and Trust

How many times, before buying a product or hiring a service, have you searched for information on Google or asked on social networks? It is very normal to go to the Internet to find information about a product that we are interested in buying, or to find a solution to a problem that has arisen. That is where your content has to appear, offering that information or solution that your audience is looking for, earning their trust and positioning your brand as a leader in the sector. What's more, if you continue to mature that relationship, that person may end up developing a certain loyalty to your brand, become a regular customer and recommend your brand.

Leads

One of the main benefits that we can obtain from a Content Marketing strategy is the abundant generation of Leads.

Sales and Prices

It is evident that if we attract more leads and of better quality, it is most likely that we will be able to close more sales. In addition, if we have been providing the correct content throughout the purchase process, the content may be able to close sales by itself.

 

Isabella Secret Story - Of course, content marketing is not magic. It is necessary to work a lot and very well to achieve all these results.