MARKETING

Jennifer López, Jhon Intriago & José García

CONS-COACH

TOPIC 1: UNDERSTANDING THE MARKETING AND THE MARKETING PROCESS

PRODUCT BASIC NEED

Cons-Coach seeks to meet the sporting needs of athletes in the world to improve their physical performance as if it were a personal trainer.

We improve thinking of you

Offers that are of interest to users: Tech Sport, provides a device for people who want to start making a sport, and for professional athletes to improve their performance.

All amateur and professional athletes can use : Built -Coach is a device that allows you to practice various sports such as athletics, swimming, cycling. It is designed for the athlete reach peak performance without risking his life.

To capture the attention of new customers and maintain their loyalty promotions and trade will be made to promote sport and the benefits of our product.

Carry out surveys of athletes to identify their needs and understand what they need to improve their performance

MARKETING IN CHANGING WORLD

To strengthen the connection with users the following activities:

That people know our product and the benefits it offers.
We will sponsor athletes
Among others.

STRATEGIC PLANNING PROCESS OF MARKETING

Alliances with companies like Adidas sports were held and thus strengthen our position in the domestic and overseas market. This alliance will be beneficial because we will host athletes, teams, we will be renowned sporting events worldwide, and allow us to make alliances with other companies who are interested in what we have to offer athletes.

TOPIC 2: ANALYZING MARKETING OPPORTUNITIES

Amateur Athletes

Design a routine according to the type of sport you want to start practicing and your BMI.
Have statistics of your routine and how to improve your level in each workout.

Professional Athletes

Improve your performance in sports performing, and bring it to its maximum level without risking their health.
Have their performance statistics to know that fitness level can get

MARKETING RESEARCH AND INFORMATION SYSTEMS

COMPETITION: COMPETITIVE ANALYSIS

MARKET AND CONSUMER BEHAVIOR CONSUMER PURCHASE

BUSINESS MARKET AND BUYING BEHAVIOR BUSINESSES

TOPIC 3: SELECTED TARGET MARKET

MEASURING AND PROJECTING DEMAND

They are 9'567.327 of people over 12 years engaged in some kind of sport, the company intends to sell its product to at least 10 % of those athletes who are potential customers through advertising, marketing and strategic alliances, which the company would have a total of 45.350 athletes using Cons- Coach.

MARKET SEGMENTATION, TARGETING, POSITIONING FOR COMPETITIVE ADVANTAGE

Ecuador cities like Quito, Guayaquil and Cuenca, where people do more sports to serve as strategic points to boost our product and its sale will be elected.

TOPIC 4: DEVELOPING THE MARKETING MIX

DESIGN THE PRODUCT: PRODUCTS, BRANDS, PACKAGING AND SERVICES

The watch sports Cons-Coach is designed to meet the needs of runners, cyclists and multisport athletes, Cons-Coach is a clock powerful, adaptable and customizable GPS crossing. Cons-Coach the position tracks accurately with GPS satellite data and records time, distance, speed / pace, elevation and more. High sensitivity GPS toggles to quickly acquire satellite signals and track movement in many harsh environments - buildings near high in mountainous terrain or under heavy cover. With a high resolution display, Cons-Coach provides superior readability in different lighting conditions - especially bright light. With 8 hours of battery life of rechargeable lithium-ion Built-Coach has enough gas in the tank to capture most of the activities. It also includes heart rate monitor belt (HRM) supports any ANT + TM device.

PRICING: PRICING STRATEGIES

For the price of our product we consider the cost of each of the components needed and labor to be employed, which gave us a price of $ 225 USD including the gain for each item sold.