PUSHING BOUNDARIES

Market

Belgium (2014)

• In 2014, the market saw an increase of 10,46% gross margin, and a 6% increase of revenue.
• Total revenue top 100 digital agencies: € 380M
• Total gross margin top 100: €183M

SWOT

Extensive network

'We'll figure it out' - mentality

Inflow (smaller projects) via Angel.me

Agile team

Independent, but bound to different organisations in different domains

New kids on the block -> prove yourself

No senior specialists in domain XYZ

No fixed team that works full-time on Lago

What are we good at? Marketing, design, dev, social,... ?

Competition is huuuuuuge!

Balance with other Angel.me services (rewards, equity, wealth mgt,…)

Growing market

Interesting new technologies

Follow the money

 S     W

O     T

Competition

Affiliate Marketing: 43

CMS: 328

Consultants: 291

CRM: 118

e-Commerce: 374

e-mail Marketing: 225

Media agency: 155

Mobile: 209

Online Publishers: 70

Saleshouse: 97

Search, Analytics: 233

Social Media: 325

Web agency: 59

Webdevelopment: 312

# companies in domain X

General Trends

IOT, Blockchain, AI,...

IOT
We see an increase of software applications for different types of devices

 

AR/VR

Consumable AR/VR grows & grows & grows.

 

AI & ML

Analyse data with Machine Learning

Provide valuable advice based on data

Automated services like we've never seen before

Plan 2017-2018

Marketing/Branding
Content marketing via blog + social media
Expand current Lago site to give more info, and show recent work

 

Technology/Skills
'If somebody offers you an amazing opportunity but you are not sure you can do it,
say yes – then learn how to do it later!' --> And if we can't do it, use freelancers

 

Inflow
Personal network, social media, Angel.me, ...

Accept every possibility to generate cash and grow

Step 1 (Nov '17 - Feb '18)

Team
Build a team of experienced freelancers in different domains
Interns
Work with project-based circles
 

Work method
Turn the organised chaos in a delivery machine. Go from first meeting to delivery as efficient as possible.
 

Projects
Maintain a constant stream of ongoing projects ( X-projects < €2.500 | X-projects €2.500 - €10.000 | X-projects > €10.000)

 

Step 2 (Feb '18 - Dec '18)

Expand Internationally

Actively look for projects abroad

Offices in NL/FR/EN

Turn projects in SAAS to generate recurring revenue

 

Work method
Automate the delivery machine. Spend as little time as possible on administrative things.

 

Grow

Scale up! Work with bigger clients, do better work, grow!

Step 3 (Dec '18 - ...)