We're seeing a switch from centralized to decentralized models and the world is removing usually costly intermediaries and trusted third parties.

• Crowdfunding & Blockchain (primary market)
• Secondary market done right (secondary market)

Crowdfunding & Blockchain

An ICO is a new means of crowdfunding in which a project or company offers digital coins (or tokens) in exchange for an investment of Fiat currency or cryptocurrencies, such as Bitcoin or Ethereum

The primary market is where you participate in the first issue of ICO tokens. I.e. the project issues the tokens in return for money (usually Ether).

A secondary market

Some numbers:

Total crypto market (now): $ 500B 

Total crypto market (2018): $ 2T

Trading volume Bithumb (24h):  $ 5B

Trading volume Bitfinex (24h): $ 4B

Revenue Bithumb (24h): $ 5B *0.001 = $ 5M per day!

Revenue Bithumb (24h): $ 5B *0.001 = $ 4M per day!

Current flow:

Fiat

BTC/ETH

Detailed platform

Crypto

Buy BTC/ETH on Coinbase, Bitstamp,...

Transfer to a platform that facilitates the crypto you want to buy

30min transfer for BTC!!!

Buy the crypto you want

Why we should start our own exchange?

From fiat -> crypto is new!

Whole flow takes about an hour now

Mobile is hell! (Try to buy 1.000 TRX on your phone -- Perfect way to ruin your day!) 

UX is really primitive

Expensive

Limited services (No automated trading, almost everything has to be done by hand)

Growing market (x4 by end 2018 + exponential growth in the next 5 years)

Current flow:

Fiat

BTC/ETH

Detailed platform

Crypto

Buy BTC/ETH on Coinbase

Transfer to a platform that facilitates the crypto you want to buy

30min transfer for BTC!!!

Buy the crypto you want

New flow:

Fiat

Crypto

Buy the crypto you want with Fiat currency

Moonshot:

Build a mobile-first crypto exchange, that enables 'investors' to buy every crypto they want in every currency they want (Fiat, crypto,...).