Creative Brief & Recommendations presentation

Vantage Technology Consulting Group provides master planning, and strategic direction for large audio/video/telecommunications installations in corporate, education, healthcare and government institutions.

Their primary strengths are found in their years of experience in the field and smart forward thinking approach to the integration of systems. There is a significant focus on connecting technology in order to maximize the effectiveness of the entire system.

They do master planning and consulting. Installation is handled by a contractor. They work either with the building owner, administrator, or facilitates manager or with the architect.

They aim to be an agile company able to make decisions quickly and respond to the fast pace of the technology landscape. Consensus is important, but not critical. If there's a decisions that needs to be made, it can happen quickly.

1. Should attract recruit good people (careers)
   
2. Elicit a response in the viewer of wanting to call
   
3. Turn Viewers into Callers
   
4. To demonstrate that they are industry leaders
   
5. Better qualify potential leads
   

1. Contact
   
2. Download Whitepapers
   
3. Sign up for Newsletter
   
4. Comment on Blog
   
5. Social Media Engagement
   

1. Decisions makers/Recommenders 
1. Architects
2. IT directors
3. Facilities Personnel
4. Project Managers

1. Circles – draws from logo, conceptually illustrates coherence, completeness and connectedness. (Nodes, Venn diagrams, etc.)
2. Subtle Animation - makes smooth, seamless transitions that instill confidence in the user. Speaks to the care that Vantage has for the details for the sake of a great client experience.
   

1. Testimonials
   
2. Video
   
3. Infographics
1. Schematic of the process
2. Illustrate connections between technology
3. Illustration the connections created between people
4. News/Blog
1. A voice for staff to share expertise & excitement
2. A place to highlight Vantage in the news

Trust

List of higher profile clients

• Organize by Categories
  
• Case Study
  
• Photos
  
• Video
  
• Paragraph text
• Company Info
• History
• Staff Bios with people smiling!
  

1. Blog about areas that you've pioneered
   
2. Examples of forward thinking
   
3. Staff Headshots – smiling!
   
4. Project list associated with the person who worked on it
   

Creative Brief

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