Product Metrics 

A form of validation to provide clarity to stakeholders on the overall health of the product via qualitative and quantitative approaches

Key Considerations for Product Metrics

• Market Conditions
• Customer Sentiments
• System Stats

Spotify in the numbers

• # of Users: 60 million total, 15 million subscribers

• # of Songs: 30 million

• # of Songs Added per day: 20k

• Total # of Spotify playlist: 2 billion

• % of time on phone: 52%

• Daily Avg. listening time (mobile & desktop): 148 minutes

Data Reference: http://expandedramblings.com/index.php/spotify-statistics/ 

PM of Discovery

Objective:

To build the best in class music discovery experience for users globally

Key Result(s):

Increase total music streams via Discovery by 20%

Vanity

"Top of the Funnel" numbers that look great on paper but doesn't greatly impact the bottomline of the success of the business.

Avg. # daily Discover Weekly visits per user

Actionable

"Repeatable Behavior" numbers that tie directly to the success of your business.

Avg. # of Daily adds to personal  playlist via Discovery Weekly

Avg. # of Daily Plays via Discovery Weekly playlist

Avg. # of Daily Plays via Personal playlist