How to Define Metrics for Your Product

 

Jesse E. Owens II

 

Product Metrics 

 

A form of validation to provide clarity to stakeholders on the overall health of the product via qualitative and quantitative approaches

 

Key Considerations for Product Metrics

  • Market Conditions
  • Customer Sentiments
  • System Stats

Spotify in the numbers

 

   

  • # of Users: 60 million total, 15 million subscribers

  • # of Songs: 30 million

  • # of Songs Added per day: 20k

  • Total # of Spotify playlist: 2 billion

  • % of time on phone: 52%

  • Daily Avg. listening time (mobile & desktop): 148 minutes

Data Reference: http://expandedramblings.com/index.php/spotify-statistics/ 

 

PM of Discovery

Objective:

To build the best in class music discovery experience for users globally

 

Key Result(s):

Increase total music streams via Discovery by 20%

 

 

Vanity

 

"Top of the Funnel" numbers that look great on paper but doesn't greatly impact the bottomline of the success of the business.

 

Avg. # daily Discover Weekly visits per user

1

Actionable

 

"Repeatable Behavior" numbers that tie directly to the success of your business.

 

 

Avg. # of Daily adds to personal  playlist via Discovery Weekly

Avg. # of Daily Plays via Discovery Weekly playlist

Avg. # of Daily Plays via Personal playlist

 

 

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By Jesse E. Owens II