How to Define Metrics for Your Product
Jesse E. Owens II
Product Metrics
A form of validation to provide clarity to stakeholders on the overall health of the product via qualitative and quantitative approaches
Key Considerations for Product Metrics
- Market Conditions
- Customer Sentiments
- System Stats
Spotify in the numbers
# of Users: 60 million total, 15 million subscribers
# of Songs: 30 million
# of Songs Added per day: 20k
Total # of Spotify playlist: 2 billion
% of time on phone: 52%
Daily Avg. listening time (mobile & desktop): 148 minutes
Data Reference: http://expandedramblings.com/index.php/spotify-statistics/
PM of Discovery
Objective:
To build the best in class music discovery experience for users globally
Key Result(s):
Increase total music streams via Discovery by 20%
Vanity
"Top of the Funnel" numbers that look great on paper but doesn't greatly impact the bottomline of the success of the business.
Avg. # daily Discover Weekly visits per user
Actionable
"Repeatable Behavior" numbers that tie directly to the success of your business.
Avg. # of Daily adds to personal playlist via Discovery Weekly
Avg. # of Daily Plays via Discovery Weekly playlist
Avg. # of Daily Plays via Personal playlist
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By Jesse E. Owens II
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