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Analytics For Developers

Why you should consider analytics as a developer

Websites are not just about UX & Looks

    Leads to your client trusting you

You learn & improve much more

    Case Studies & data to sell yourself to new clients

This data is also perfect to justify yourself

Goals & Events

Goals track KPIs

• Sales, sign up, etc 
• Provides Conversion %
• has to have a destination

Events Track Users

• Scroll to a % of a page
• Play a video

Event Examples

function handleOutboundLinkClicks(event) {
  ga('send', 'event', {
    eventCategory: 'Outbound Link',
    eventAction: 'click',
    eventLabel: event.target.href
  });
}

ga('send', {
  hitType: 'event',
  eventCategory: 'Videos',
  eventAction: 'play',
  eventLabel: 'Homepage Explanation'
});

How this looks in Analytics

How do they benefit you as a developer?

• You see what users interact with
• You know where to suggest improvements
• You have data to back up/destroy your theories
• You learn what users love & hate
  • Every project you learn more!
    • can even identify differences in markets!

Goal Examples

• Checkout Completion
• Lead Generation
• Registration
• Extreme Interaction (content sites)

How goals look in Analytics

How do they benefit you as a developer?

• You evaluate performance by agreed KPIs
• Identify problem areas
• Case Studies! (I increased key KPIs by 20%)

Use Cases

Website Re-Design

• Before   - Evaluate existing site FIRST

• Middle   - THEN design & build your new website

• After      - evaluate your own performance

Use Cases

New Website

• Before - clearly identify goals & performance criteria

• Middle - build with these in mind

• After - evaluate performance

You will not get it right first time!

Tell this to your client. Don't be afraid!

Use Cases

Landing Pages

• Bounce Rates!

• Use events! (affects bounce rates)

• Importance criteria essential

Use Cases

Not just for E-Commerce!!

Lead Generation

Content Services

User Events

Brochure Websites

Summary

• You don't know everything
• Don't ever dive straight in!!
• You learn
• You can identify differences in markets
• You can justify & quantify your work!
• You add value to yourself
• You stand out!
• Your job gets more interesting!
• You're no longer JUST a developer
• You're indispensable!