Jamie Murphy
Front-end Developer
E-commerce
CRO
WHO IS HERE?
GET INVOLVED
Sponsors
What is E-Commerce?
What is E-Commerce?
What is E-Commerce?
Webstore
What is E-Commerce?
Webstore
SaS
What is E-Commerce?
Webstore
SaS
Community
What is E-Commerce?
Webstore
SaS
Community
Product
What is E-Commerce?
Webstore
SaS
Community
Product
Brochure
Should We Re-define E-Commerce?
Should We Re-define E-Commerce?
Essentially - E-commerce is mostly focussed around KPI based performance
Should We Re-define E-Commerce?
Essentially - E-commerce is mostly focussed around KPI based performance
Obviously there are unique challenges. E.g. Transactional Coding
Should We Re-define E-Commerce?
Essentially - E-commerce is mostly focussed around KPI based performance
Obviously there are unique challenges. E.g. Transactional Coding
But most of the work in e-commerce is focussed around improving the site's performance against KPIs
We should do this on
ANY
website!
What are businesses looking for from an e-commerce developer?
What are businesses looking for from an e-commerce developer?
Experience - know the right approach
What are businesses looking for from an e-commerce developer?
Experience - know the right approach
Work to KPIs!
What are businesses looking for from an e-commerce developer?
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Bettys Cake Shop Case Study
What are businesses looking for from an e-commerce developer?
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Reliability
What are businesses looking for from an e-commerce developer?
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Reliability
Not a yes man
What are businesses looking for from an e-commerce developer?
Experience - know the right approach
Work to KPIs!
If it ain't broke...
Reliability
Not a yes man
But not a no man!
What should developers do to stand out?
What should developers do to stand out?
Know what to sell!
What should developers do to stand out?
Know what to sell!
Monitor your own performance (KPIs)
What should developers do to stand out?
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
What should developers do to stand out?
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
- Best Practices
What should developers do to stand out?
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
- Best Practices
- Recommend Useful Features (E.G. Open Graph for products)
What should developers do to stand out?
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
- Best Practices
- Recommend Useful Features (E.G. Open Graph for products)
- Understand ROI
What should developers do to stand out?
Know what to sell!
Monitor your own performance (KPIs)
Educate the client
- Best Practices
- Recommend Useful Features (E.G. Open Graph for products)
- Understand ROI
Understand their needs!
Frameworks are you BEST friend!
Frameworks are your BEST friend!
Starting Point
Frameworks are your BEST friend!
Starting Point
Liability!!
Frameworks are your BEST friend!
Starting Point
Liability!!
Payment Gateway Modules!
Don't just stick to one!
Frameworks are your BEST friend!
Starting Point
Liability!!
Payment Gateway Modules!
Don't just stick to one!
Frameworks are your BEST friend!
Starting Point
Liability!!
Payment Gateway Modules!
Don't just stick to one!
Very few projects justify custom
e-commerce! If they do...
test, test, test!!
E-Commerce is ever changing
What works for one website
can ruin another
CRO is a journey similar to SEO
Tell this to your client!
Questions?
Connecting Developers & Businesses via E-commerce
By Jamie Murphy
