Why Website Performance Matters

Overview

  • The Ad Journey on Facebook
  • Web performance and key metrics
  • Why we should care

Jose Perez

Solutions Engineer

at Facebook

The Ad Journey

Facebook

Business website

A More Accurate Ad Journey

Facebook

Business website

A slow site affects user conversion

Zalando saw a 0.7% increase in revenue when they shaved 100ms off their load time.

https://jobs.zalando.com/tech/blog/loading-time-matters/index.html

Furniture retailer Zitmaxx Wonen reduced their load time to 3 seconds. Conversion increased 50.2%. Overall revenue from the mobile site also increased by 98.7%.

https://www.thinkwithgoogle.com/intl/en-154/insights-inspiration/case-studies/zitmaxx-wonen-building-faster-mobile-site-pagespeed-insights-test-my-site/

Low user conversion

 

Less investments in ads

=

Thanks!

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By José M. Pérez

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