Software Engineer at Spotify
Why Website Performance Matters
- The Ad Journey on Facebook
- Web performance and key metrics
- Why we should care
The Ad Journey
A More Accurate Ad Journey
A slow site affects user conversion
Zalando saw a 0.7% increase in revenue when they shaved 100ms off their load time.
Furniture retailer Zitmaxx Wonen reduced their load time to 3 seconds. Conversion increased 50.2%. Overall revenue from the mobile site also increased by 98.7%.
Low user conversion
Less investments in ads
By José M. Pérez