How to think about starting a company/ project
Agenda
1. Seven Questions
2. Understanding emerging markets
3. Funding Mechanisms
Part 1:
Seven Questions
1. How are the market needs currently addressed?
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What is the "job to be done" that's currently not served?
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What sector of the market is being served poorly?
Value Proposition > User/ Product Experience > User/ Product Interface
2. What specific end-points or other product specs needs to be delivered in order to have a significant advantage?
Solutions vs. Needs
3. What price point can we achieve?
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Who are the payers?
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What gives us confidence that we can realize our target price?
4. What is the competitive landscape?
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How do we know we can achieve an advantage?
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What makes us believe that we can sustain the advantage?
5. How can we create demand?
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How much do we need to spend?
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What is the risk associated with reaching the volumes?
6. What is our expected profits?
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How much do we need to get there?
7. What is the probability of success?
Probability of success =
Probability of technical success
x
Probability of regulatory success
x
Probability of execution and commercialization
"The whole is greater than the sum of its parts" - Aristotle
Part 2: Understanding emerging markets
Regulation
Financing
Distribution
Example: Dengue Diagnostic
Three key dimensions
Part 3: Funding Mechanisms
1) Acumen Fund
2) Ashoka
3) Canadian Social Entrepreneurship Foundation
4) Draper Richards Foundation
5) Echoing Green
6) PresenTense Social Entrepreneur Fellowship
7) PopTech
8) Rainer Arnhold Fellows Program
9) REDF Farber Fellowship
10) Skoll Foundation
11) StartingBlock Fellowship
12) TED
13) Unreasonable Institute
Fellowships/ Networks
14) C.V. Starr Social Entrepreneurship Fellowship at Brown University
15) Global Social Entrepreneurship Competition (Uni of Washington)
16) Global Social Venture Competition
17) Harvard Business School
18) Miken Family Foundation (Tulane University)
19) NYU Reynolds Program
20) Sparkseed *any university)
21) Upper Valley Social Entrepreneurship Fellowship (Dartmouth)
22) University of Michigan Social Venture Fund
23) Venture Well
24) Wharton Social Enterprise Fellows program
Student Focused
25) Chinook Fund
26) DoSomething.org Grant Database
27) Foundation Center
28) Google Grants
29) Grantmakers for Effective Organizations (GEO)
30) Kauffman Foundation
31) Philanthropy New York
32) Social Innovation Fund
33) The Awesome Foundation
34) The Mulago Foundation
35) USA.gov for Nonprofits
36) Clinton Foundation
37) Gates Foundation
Grants
38) 33needs
39) Buzzbnk
40) CauseVox
41) Indiegogo
42) Change.org
43) Chase Community Giving
44) CrowdRise
45) DonorsChoose.org
46) FirstGiving
47) Kickstarter
48) Kiva
49) Pepsi Refresh Project
50) StartSomeGood
Crowdfunding
51) Blue Ridge Foundation
52) Bamboo Finance
53) Calvert Group
54) CEI Ventures
55) Central Fund
56) Central Fund
57) City Light Capital
58) Clean Technology Fund
59) Community Development Venture Capital Alliance
60) Good Capital
61) Grassroots Business Fund
62) Gray Ghost Ventures
63) Gray Matters Capital
Angels/ Venture Capital
64) Ignia Fund
65) Investors’ Circle
66) Joshua Venture Group
67) Mission Markets
68) New Cycle Capital
69) New Profit Inc.
70) Next Street
71) Nonprofit Finance Fund
72) NYC Seed
73) New Schools Ventures Fund
74) Omidyar Network
75) Pacific Community Ventures
76) Pipeline Fund
Angels/ Venture Capital
77) Renewal2
78) Root Capital
79) RSF Social Finance Fund
80) Schwab Foundation
81) Soros Economic Development Fund
82) SME Finance Innovation Fund
83) Sustainable Jobs Fund
84) TBL Capital
85) Savannah Fund
86) Invested Development
87) Fanisi
88) Abraaj Group
89) Jacana Partners
Angels/ Venture Capital
90) Investment Fund for Health in Africa
91) Actis
92) Mara Launch Fund
93) Mango Fund
94) Khosla Impact & Seed Fund
95) LGT Venture Partners
96) GroFin Africa Fund
97) The Hub
98) Village Capital
Angels/ Venture Capital
99) Cleantech Open
100) GoBig Network
101) Green Spaces
102) Ned.com
103) Net Impact
104) Skoll World Forum
105) Social Capital Markets Conference (SOCAP)
106) Social Enterprise Alliance
107) Social Enterprise Summit
108) Social Enterprise World Forum
109) Social Innovation Camp
110) Social Investment Forum
111) Toniic
Conferences
112) ACCION
113) Calvert Foundation
114) Nonprofits Assitance Fund
115) Partners for the Common Good
116) ShoreBank
117) Small Business Administration
118) Social Capital Partners
119) Tridos Bank
120) The New Resource Bank
Debt
Thank you!
Jocelyn Ling Malan
jocelyn.malan@incandescent.com
@j_ling
Starting a startup
By Jocelyn Ling
Starting a startup
Columbia Biomedical Engineering Design Class
