Gamification is bringing game design elements to non-game contexts (IRL)

Gamification is all about making meaningful improvement through positive engagements

So, basically games can make people take actions that they normally wouldn't make in a positive way

What it's not

Where is it used?

• Marketing
• Finance
• Productivity
• Health/Excercise
• Learning
• Traffic Violations
• Voter Apathy
• Improve engagement

Marketing

Finance

Social Finance

Health

Nerds

What is "good" gamification?

• Clear Rules/Targets/Objectives
• Challenge
• Rewards balances with challenge
• Competition
• Reputation
• Leaderboards/Points
• Sense of Achievement
• Skills Development
• Clear purpose for why?
• Is it fun?

So In Conclusion:

Should I just add points and a leaderboard and badges to my thing?

• Points are meaningless if your idea is boring.

• Points should be accrued in the background while the player is having fun

• Good game design is key to success

Other thoughts

• (As a generalization) Men tend to be more inclined to competition
• Physical Awards are geared more towards young people
  • Think - What would a middle-aged banker want?

Small Group Activity

Brainstorm the following

• What are your gamification Ideas
• How can you use IoT?

I'm not an expert on this stuff

• Gaming can make a better world - Jane McGonigal
• The game layer on top of the world - Seth Priebatsch
• Visions of the Gamepocalypse - Jesse Schell

Check out these great talks from people who know what they are talking about

I did make an open source Gamification Server tho 

• Gamification Server