HI. I'M JOE!

links

wpbuffs.com

@josephhhoward

• wpbuffs.com/convert

• Twitter: @josephhhoward

paying customers

converting new website visitors into

wpbuffs.com

@josephhhoward

VISITS YOUR WEBSITE FOR THE FIRST TIME

wpbuffs.com

@josephhhoward

Pull out their credit card

"APPROXIMATELY 96% OF VISITORS THAT COME TO YOUR WEBSITE ARE NOT READY TO BUY."

- HUBSPOT

ASSUMPTIONS

• you have a website up and running

• YOU'RE ALREADY SELLING PRODUCTS OR SERVICES THERE

• FOCUSING ON ECOMMERCE, BUT APPLIES TO SERVICE-BASED BUSINESSES AS WELL

wpbuffs.com

@josephhhoward

1. BUILD TRUST

wpbuffs.com

@josephhhoward

2. capture lead

3. show value

(and vet leads)

4. close

(WATER BREAK)

1. BUILD TRUST

wpbuffs.com

@josephhhoward

• your product/services are what you say they are

• preference over competitors

• trust with personal information

• trust with sensitive financial information

wpbuffs.com

@josephhhoward

website copy

wpbuffs.com

@josephhhoward

testimonials

wpbuffs.com

@josephhhoward

herd mentality

wpbuffs.com

@josephhhoward

as seen on

wpbuffs.com

@josephhhoward

hotjar.com

wpbuffs.com

@josephhhoward

hotjar.com

wpbuffs.com

@josephhhoward

Look good everywhere

(water break

ing bad)

2. capture lead

wpbuffs.com

@josephhhoward

• USE TOOLS LIKE SUMO & OPTINMONSTER

• pay for a tool and A/B test

• be aware of desktop vs. mobile experience

• provide value

wpbuffs.com

@josephhhoward

click triggers

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 5.36%

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 7.98%

wpbuffs.com

@josephhhoward

a/b testing

Conversion rate: 24.71%

wpbuffs.com

@josephhhoward

CONVERTING

(water break)

3. show value

(and vet leads)

wpbuffs.com

@josephhhoward

• EMAIL AUTOMATION VIA CONVERTKIT

• SET UP AN AUTOMATED + SEGMENTED SERIES

• jab, jab, jab, right hook

• provide value

• build more trust + sell

4. close

wpbuffs.com

@josephhhoward

click-through

Mailchimp

convertkit

5.4%

click-through

8.1%

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

FINAL THOUGHTS

• BUILD, MEASURE, LEARN

• You better be screwing up

• what's the "trick?"

• there is no finish line

wpbuffs.com

@josephhhoward

THANK YOU!

SLIDES

• wannabe astrologist

• scrabble aficionado (i know all the 2-letter words)

• head buff @ wp buffs (care plans for serious website owners and white-label agency partners)

• wpbuffs.com/convert

• Twitter: @josephhhoward

• Twitter: @thewpbuffs

• For more awesome content, check us out on godaddy, managewp, search engine journal, INDIE HACKERS and the wp buffs blog.