HI. I'M JOE!

links

wpbuffs.com

@josephhhoward

• wpbuffs.com/10000

• Twitter: @josephhhoward

10,000

UNIQUE VISITORS PER MONTH

SCALING TO

wpbuffs.com

@josephhhoward

Grow

wpbuffs.com

@josephhhoward

work

results

work

1

1

2

2

results

SCALe

wpbuffs.com

@josephhhoward

work

results

work

1

1

2

4

results

what 10,000+ unique (Organic) visitors per month does

• 15-25 DAILY livechats 

• large sample size

• traffic is targeted

• 80-85% of traffic through organic search

• EXPONENTIAL traffic curve

• systematized + automated

wpbuffs.com

@josephhhoward

wpbuffs.com

@josephhhoward

traffic this past week

wpbuffs.com

@josephhhoward

same week last year

(WATER BREAK)

reactive

proactive

• you pLAN DAILY / WEEKLY TASKS FOR MAXIMUM IMPACT

• you EMAIL BY CHOICE

• you follow the 80/20 rule,

• you CREATE SYSTEMATIZEd PROCESSES

• YOU PERFORM TASKS mindlessly

• you GET A LOT DONE, BUT THERE'S NO DIRECTION

• you check EMAIL FIRST THING EVERY MORNING

• you have NO IDEA WHAT you DID IN A GIVEN DAY (EVEN THOUGH you PROBABLY DID A LOT)

wpbuffs.com

@josephhhoward

reactive

proactive

40hr

10hr

/week

/week

scalable

burn out

(systems)

(too much thinking)

wpbuffs.com

@josephhhoward

MANUAL

AUTOMATED

• THINGS ARE MOVING FORWARD WITHOUT you

• you're replaced by software

• you're replaced by people + systems / documentation

• SAME TASKS OVER AND OVER AGAIN

• you GET A LOT DONE WITHOUT MOVING FORWARD

• you FEEL PRODUCTIVE BUT are REALLY SPINNING your WHEELS

wpbuffs.com

@josephhhoward

manual

AUTOMATED

40hr

5hr

NOT FUN

scalable

/week

/week

wpbuffs.com

@josephhhoward

(water break)

manual

AUTOMATED

REACTIVE

PROACTIVE (systemATIZE)

where scaling happens

where WE ALL START

inbound

• SEO (Search engine optimization)

• SEM (Search Engine Marketing)

• Content marketing

• Inbound marketing

(It's all the same)

36,000,000

40,000

google searches per second:

GOOGLE SEARCHES SINCE I STARTED THIS TALK:

1. Keyword analysis

• it's not rocket science.

  • volume

  • competition

  • intent

• GET THIS DONE FOR FREE

• 3 THINGS TO REMEMBEr

  • compete where you can win

  • the longer tail, the better

  • searcher intent

• SYSTEMIZE: HOW TO FIND EPIC KEYWORD OPPORTUNITIES THAT TURN INTO EASY SERP WINS

• automate: Can do 1x per 6 months, or hand off once systematized

wpbuffs.com

@josephhhoward

2. WRITING CONTENT

• EACH BLOG POST SHOULD FOCUS ON ONE NICHE TOPIC

• all content should be evergreen (how to, listicles, etc.)

• MAKE CONTENT 2X LONGER THAN THE CONTENT YOU'RE TRYING TO OUTRANK

• PROVIDE value. DON'T SELL (TOO OBVIOUSLY)

• BE PROACTIVE ABOUT CREATING AND DEDICATING TIME FOR THIS.

• SYSTEMIZE:

  • ​steal CONTENT TEMPLATES

  • HIRE WRITERS from upwork

  • USE PLUGINS LIKE COSCHEDULE

• automate: SCHEDULE ONE DAY A WEEK FOR CONTENT (EDITING, PUBLISHING, MARKETING, ETC)

wpbuffs.com

@josephhhoward

3. On-page seo

• Start title with keyword

• use organized headers (h1, h2, h3...)

• add image alt tags

• at least 1000+ words

• seo-friendly urls

• related keywords in first ~100 words

• speed optimization

• internal linking

• Responsive design

• ssl encryption

• SYSTEMIZE: YOU CAN CREATE a simple checklist THAT ONE WILL FOLLOW BEFORE PUBLISHING CONTENT

• automate: CHECKLIST CAN BE EASILY DOCUMENTED AND DELEGATED

wpbuffs.com

@josephhhoward

4. OFF-page seo

• backlink outreach

• influencer outreach

• relationship building

• partnerships

• running giveaways

• guest posting

• set up an affiliate program

• HOW WP BUFFS EARNED 56,485 BACKLINKS (DA 100, 97, 92...) IN LESS THAN A YEAR

• SYSTEMIZE:

  • semrush

  • boomerang for gmail

  • PITCHBOX

  • use checklist for post-publishing marketing

• automate: 

  • use software to automate outreach, relationship management, email follow up

wpbuffs.com

@josephhhoward

(water break)

off-page seo

KEYWORD ANALYSIS

writing content

on-page seo

EXPONENTIAL TRAFFIC

wpbuffs.com

@josephhhoward

Month: 1

2

50

50

75

3

75

150

50

4

150

300

75

50

5

300

750

150

75

50

50

125

275

575

1325

COLLECT EMAILS

• USE TOOLS LIKE SUMO & OPTINMONSTER

• pay for a tool and A/B test

• be aware of desktop vs. mobile experience

• provide value

• what works for US (still working on it): embedded click triggers as part of content

• SYSTEMIZE: RUN FOR A WEEK, MEASURE RESULTS, MAKE CHANGES, RUN AGAIN

• automate: already done. this collects leads while you sleep

wpbuffs.com

@josephhhoward

automated email series

• Use tools like Mailchimp or drip

• send an email every day for a set amount of time

• again, and as always, provide value (free ebooks, online courses, webinars, great content, etc).

• start small & build

• what works for us (still working on it): 3 FREE EBOOKS, 7 DAYS OF SUPER VALUABLE EMAILS, 3-EMAIL UPSELL TO CARE PLANS

wpbuffs.com

@josephhhoward

• SYSTEMIZE: RUN FOR A WEEK, MEASURE RESULTS, MAKE CHANGES, CONTINUE RUNNING

• automate: already done. this builds trust + makes sales while you sleep

motivational speech

• it's a grind that can take years. don't give up.

• you will screw up. probably a bunch. that's cool. don't give up.

• keep your blinders on but keep learning

• keep your systems and automations updated

• sites that get massive traffic started right where you are now. don't give up.

wpbuffs.com

@josephhhoward

THANK YOU!

SLIDES

• wannabe astrologist

• scrabble aficionado (i know all the 2-letter words)

• bulletproof tea kind of guy

• head buff @ wp buffs (care plans for serious website owners and white-label agency partners)

• wpbuffs.com/10000

• Twitter: @josephhhoward

• Twitter: @thewpbuffs

• For more awesome content, i've also written for godaddy, managewp, search engine journal and the wp buffs blog.