OVERVIEW

This week :

Social TV  &

Social Shopping

ASSESSMENT

Which trends

Categories of Social TV

What is Social Shopping

Ethical considerations for new technologies

Social TV

Open het Dorp
(Open the village)

• First large scale fundraising program on Dutch television
• 26 & 27 november 1962
• 23 hours of live-TV
• Mies Bouwman

Televoting

Televoting, telephone voting or phone voting is a method of decision making and opinion polling conducted by telephone. Televoting can also extend to voting by SMS text message via a mobile cell phone.

Eurovision Song Contest

The Eurovision Song Contest is a famous example of an pan-European televoting system.

Viewers from all European countries can vote for their favourite song.

It’s the worlds largest tele voting show.

What is Social TV?

All platforms and technological developments that facilitate social interactions based around consumption of television programs or TV-related content.

Social television systems can integrate features like voice communication, text chat, presence and context awareness, TV recommendations, ratings, or videoconferencing with the TV content, either directly on the screen or by using second devices.

• The introduction of smartphones changes the way in which we watch television. Consumers share their opinions on a large scale with each other and the world.
   
• Laugh tracks have been replaced by realtime grumbling, comments and laughter.

5 categories of Social TV

1. Program specific apps

2. Social TV guides

3. Check-in apps

4. (2nd screen) dashboards

5. Social Networks with TV features

1. Program specific apps

• Tap to clap X-Factor
• Thuiscoach - Voice of Holland
• Tour du Sofa - Skoda
• Free Speech - BBC
• PlayAlong - Visiware

2. Check-in apps

• ‘Foursquare’ for television programs
  • Yel
  • TVTag (previously: GetGlue)
  • Kamuze.com

3. Social TV-guides

• Online TV guide or Electronic Program Guide (EPG):
  • Yap TV
  • Xfinity
  • nu.nl tv guide

Yap TV

nu.nl TV guide

4. 2nd screen dashboards

• Zeebox (UK)
• Miso (USA)
• Remotely.tv (Nederlands)

Added Value of 
Social TV functionalities

1. Enriching the experience of live-television
2. New ways of advertising, marketing and social commerce
3. ‘Discovery’
4. Social Media metrics

audience measurements old-school?

• SKO Television Audience Measurement Service: Intomart GfK en Nielsen
• 1245 households (2800 pax)

Social Shopping

5 Categories
of Social Shopping

1. Group shopping sites

2. Shopping communities

3. Recommendation engines

4. Social Shopping Marketplaces

5. Shared Shopping mechanisms

1. Group shopping sites 

• Include companies like Groupon and LivingSocial.

• These sites encourage groups of people to buy together at wholesale prices.

2. Shopping communities 

• Bring like-minded people together to discuss, share, and shop.

• Using the wisdom of crowds, users communicate and aggregate information about products, prices, and deals. Many sites allow users to create custom shopping lists and share them with friends.

3. Recommendation engines 

• Allow shoppers to provide advice to fellow shoppers.

• The in-store analogy for this category of social shopping is asking a fellow shopper for advice. 
  ​(like Amazon.com)

4. Social Shopping Marketplaces 

• which bring sellers and buyers together to connect and transact like Shopcade, Polyvore, Storenvy, Etsy.

• The offline analogy for this category is a farmers market or bazaar. The marketplace brings together independent sellers and creates a forum for them to display and sell their wares to buyers. 

5. Shared Shopping Mechanisms 

• For catalog-based e-commerce sites

• These allow shoppers to form ad hoc collaborative shopping groups in which one person can drive an online shopping experience for one or more other people, using real-time communication among themselves and with the retailer.

E-commerce

60's

• Electronic Fund Transfers
• Electronic Data Interchange

70's / 80's

Michael Aldrich

Inventor of the

teleshopping concept

(online shopping) in 1979

80's / 90's 

• First online grocery shopping
   
• Founded in 1989 by Andrew and Thomas Parkinson
   
• Original name was:
  Information and Product On Demand (IPOD)

1994

• Pizzahut.com

• The first online ordering website in 1994

Platforms

Dutch 'Social' Webshop

4 Food - Social Burger

9 straatjes - Amsterdam

Foursquare

Location Based Services

from Offline to Online