GRAB universe
GRAB Universe
This is the biggest idea that I am excited to share with you, which has the opportunity to
- revolutionise Grab's business,
- add a huge new ecosystem for Microsoft and its partners,
- and revolutionise the Internet as we know it today.
Before the Internet era, consumers were happy to pay for content.
GRAB Universe
In the current Internet Era, people get content for free, in exchange for their data
GRAB Universe
But Users are starting to wake up and realise that their data and privacy is valuable...
GRAB Universe
Indeed, even the grandfather of the Internet Sir Tim Berners-Lee is on a similar mission...
GRAB Universe
Tim's company inrupt.com is driving user awareness of the value stored in their own data
GRAB Universe
...and in the current model, the average content creator makes a tiny pittance for their work.
WHY?
Because the advertiser and publisher selfishly retain all of the money and data.
BECAUSE THEY CAN.
GRAB Universe
So let's change all of that.
Imagine if next to every video you saw online there was a little $ sign:
"Online Busking"
GRAB Universe
"Online Busking"
The problem with this idea is that the transaction costs exceed the amount of money people would want to donate.
But if we could get past that problem, then we could literally turn the
Internet into a marketplace
GRAB Universe
Bringing all of these concepts together:
We need an advertiser publisher ecosystem that rewards users for sharing their data
We need a platform that stores value with zero transaction costs
We need a way to access the Internet that enables the "Busker Marketplace"
(now the name Grab Universe starts to make sense...)
GRAB Universe
Grab points store real world value
Microsoft Edge embedded
GRAB Universe
With Edge embedded in the super app, we can enable an ecosystem that allows users to get value for any advertisement interaction and use their stored value to donate / transact.
Grab Edge encourages users to use this browser instead of other browsers because they can receive "cash back" for any interaction online for the exchange of their data with advertisers and publishers.
GRAB Universe
By encouraging users to exchange their personal data for "cash back" we can create even more value inside the ecosystem.
For example, if a user shares more data, they will be rewarded by getting more cash back.
Every user can create their own profile, and decide how much data they share, e.g. detailed demographics, shopping preferences, hobbies and interests - it turns the Internet into a focus group for advertisers!
GRAB Universe
- Users get rewarded for sharing their data
- Advertisers get qualified real data about users
- Content creators get rewarded directly by their fans
- Grab usage grows exponentially, who doesn't want free money??
- Microsoft Edge will become the most used browser first in SEA, then Asia, then the world...
Grab Universe creates shared value for everyone:
GRAB Universe
Grab Universe
By justinbairdwasalreadytaken
Grab Universe
BIG IDEAS
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