This is the biggest idea that I am excited to share with you, which has the opportunity to

• revolutionise Grab's business,
   
• add a huge new ecosystem for Microsoft and its partners,
   
• and revolutionise the Internet as we know it today.

Before the Internet era, consumers were happy to pay for content.

In the current Internet Era, people get content for free, in exchange for their data

But Users are starting to wake up and realise that their data and privacy is valuable...

Indeed, even the grandfather of the Internet Sir Tim Berners-Lee is on a similar mission...

Tim's company inrupt.com is driving user awareness of the value stored in their own data

...and in the current model, the average content creator makes a tiny pittance for their work.

WHY?

Because the advertiser and publisher selfishly retain all of the money and data.

BECAUSE THEY CAN.

So let's change all of that.

Imagine if next to every video you saw online there was a little $ sign:

"Online Busking"

"Online Busking"

The problem with this idea is that the transaction costs exceed the amount of money people would want to donate.

But if we could get past that problem, then we could literally turn the

Internet into a marketplace

Bringing all of these concepts together:

We need an advertiser publisher ecosystem that rewards users for sharing their data

We need a platform that stores value with zero transaction costs

We need a way to access the Internet that enables the "Busker Marketplace"

(now the name Grab Universe starts to make sense...)

With Edge embedded in the super app, we can enable an ecosystem that allows users to get value for any advertisement interaction and use their stored value to donate / transact.

Grab Edge encourages users to use this browser instead of other browsers because they can receive "cash back" for any interaction online for the exchange of their data with advertisers and publishers.

By encouraging users to exchange their personal data for "cash back" we can create even more value inside the ecosystem.

For example, if a user shares more data, they will be rewarded by getting more cash back.

Every user can create their own profile, and decide how much data they share, e.g. detailed demographics, shopping preferences, hobbies and interests - it turns the Internet into a focus group for advertisers! 

• Users get rewarded for sharing their data

• Advertisers get qualified real data about users

• Content creators get rewarded directly by their fans
   
• Grab usage grows exponentially, who doesn't want free money??
   
• Microsoft Edge will become the most used browser first in SEA, then Asia, then the world... 

Grab Universe creates shared value for everyone: