iOS ASO

Meeting - 4/03/2023

Hacker X

ASO Report March (Previous Month)

Updates: 

3rd March 2023 - v1.0.4

Changes -

• App Name (title) & Subtitle 
• Keywords Field
• Screenshots and Preview Video
• Promotional Text

26th March 2023 - v1.0.5

Changes -

• UK Localization Added
• This update just includes a Version update

Category Rankings - 

Main Category: Education
Secondary: Developer Tools

Factors - (Overall ASO)

• Timely Updates
• Available on iPhone and iPad
• Localizations
• Ratings and Reviews
• On-page ASO
• Session Time
• Use of Apple API's

Downloads Data - 

Total iOS Downloads - 3.8K

Overall Conversions: 770

It's time to fix Push Notification on iOS and focus on it

Also, out of 219 conversions on iOS, 158 are from the US

Impressions - Feb and March

PPV - Feb and March

Downloads - Feb and March

Other KPIs

1) Store Performance Index (SPI)

The Store Performance Index serves as a health check for your app. You can use this index to learn how well your app is doing in the store overall on a scale from 0% to 100%. The higher the Store Performance Index, the better your app is performing.

Worldwide:

1. SPI on March 1 = 36%
2. SPI on March 31 = 42% (+6)

US:

1. SPI on March 1 = 49%
2. SPI on March 31 = 70% (+21)

2) Total Ranked Keywords (TRK)

Worldwide:

1. TRK on March 1 = 738
2. TRK on March 31 = 1529 (+791)

US:

1. TRK on March 1 = 222
2. TRK on March 31 = 430 (+208)

Plan for April

• 2 Updates
• Screenshot Experiments
• The data-based decision to play with keywords
• Apply once to get featured 
• Identify Top 10 Regions in the past 3 months and localize the product page for them 

Programming Hub

ASO Report Feb and March

Updates: 

14th Feb 2023 - v3.3.9

Changes -

• App Name (title) & Subtitle 
• Keywords Field
• Screenshots 
• Promotional Text

9th March 2023 - v3.4.1

Changes -

• App Name (title) & Subtitle 
• Keywords Field
• 3 new Localization added

31st March 2023 - v3.4.1

Changes -

• Preview Video
• Version Update

After Update 1

Impressions - Feb 

PPV - Feb 

Downloads - Feb 

After Update 1

After Update 2

Compared to Past Data

Impressions - Feb and March

PPV - Feb and March

Downloads - Feb and March

Category Rankings - 

Main Category: Education
Secondary: Productivity

Factors - (Overall ASO)

• Timely Updates
• Available on iPhone and iPad
• Localizations
• Ratings and Reviews
• On-page ASO
• Session Time
• Use of Apple API's

Other KPIs

1) Store Performance Index (SPI)

2) Total Ranked Keywords (TRK)

Takeaway

• Total ranked keywords and SPI have increased in all the major regions. Hence, slowly we should get results - more impressions, higher rankings in various regions, and downloads from various regions. 

• Just like Mimo and Sololearn, Programming Hub has started ranking for various technologies such as Java, Python, React, JavaScript, etc. This also will give positive results in the coming weeks. 

Keyword Rankings

Plan for April

• 2 Updates
• Screenshot Experiments
• The data-based decision to play with keywords
• Apply once to get featured 
• Product page localization in Top 15 regions 
• Take one region at a time for ASO 

Java X

ASO Report March

Updates: 

12th March 2023 - v1.0.1

Changes -

• App Name (title) & Subtitle 
• Keywords Field
• App Icon
• Promotional Text
• UK Localization added

27th March 2023 - v1.0.5

Changes -

• App Icon and Screenshots (Theme Changed)
• This update just includes a Version update

Impressions - Feb and March

PPV - Feb and March

Downloads - Feb and March

Plan for April

• 2 Updates
• Screenshot Experiments
• Add Preview Video (Ready)
• The data-based decision to play with keywords

Six Pack Abs

ASO Report March

Updates: 

12th March 2023 - v1.0.2

Changes -

• App Name (title) & Subtitle 
• Keywords Field
• Promotional Text

31st March 2023 - v1.0.3

Changes -

• This update just includes a Version update

Impressions - Feb and March

PPV - Feb and March

Downloads - Feb and March

Plan for April

• 2 Updates
• Screenshot Experiments
• The data-based decision to play with keywords
• Apply once to get featured 
• Identify Top 10 Regions in the past 3 months and localize the product page for them 

Python X 

ASO Report March

Updates: 

14th March 2023 - v1.0.5

Changes -

• App Name (title) & Subtitle 
• Keywords Field
• App Icon
• Screenshots 
• Promotional Text
• UK Localization added 

1st April 2023 - v1.0.6

Changes -

• App Icon, SS and Preview Video
• This update just includes a Version update

Impressions - Feb and March

PPV - Feb and March

Downloads - Feb and March

Plan for April

• 2 Updates
• Screenshot Experiments
• The data-based decision to play with keywords
• Apply once to get featured 
• Identify Top 10 Regions in the past 3 months and localize the product page for them 

Other Todo for Coming Months-

• Try to List all apps on Product Hunt and such other sites
• Look for other growth hacks such as colab with some tech YTuber and make app review, and more. 
• Get in touch with Organic ASO experts

The End